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<!doctype html>
<html class="no-js" lang="zxx">
<head>
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<title>Directory</title>
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<h3>CONTENT MARKETING AND BRANDED ENTERTAINMENT WORKSHOP</h3>
</div>
</div>
</div>
</div>
</div>
<!--/ bradcam_area -->
<!--================Blog Area =================-->
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<h2>CONTENT MARKETING AND BRANDED ENTERTAINMENT WORKSHOP
</h2>
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<p class="excert">
The workshop on Content Marketing and Branded Entertainment was organized on 23rd of February in the new sports complex and was conducted by TVF (THE VIRAL FEVER), which is an online media and production firm.
</p>
<h3>
Event details
</h3>
<p>A dry run of the event was conducted at 10:15 and the event started at 10:45 in the morning and all the participants of the workshop were provided entry after due verification for the same. The workshop was conducted by Mr. Shailendra Patil, marketing Manager, THE VIRAL FEVER.
The event began with the introduction of the Delegate by our emcee followed by a teaser video played by the firm of their upcoming show. Following this Mr. Shailendra Patil took up the stage and the workshop was conducted by him.
</p>
<p>
</p>
<p>The workshop basically showered lights on the adaptation of the Indian youth towards Mobile Application and the amount of time and money one is willing to pay for the use. Then it shifted to the content the Indian audience is looking for and also liking on the internet. The effect of local languages and small town stories in the content and their linkage to the big brands who wants themselves to be marketed in all sections of the society now. He talked about product placement and how advertisement is about spreading with the help of many case studies right from television advertisements to products placements in movies and cinemas. He further explained about product marketing with respect to festive season.
The case studies used were from various fields which included sports, TV shows, Concerts, Web Series, Netflix, and Mobile Applications, Shopping websites. He also explained about revenue generation through product placement in content marketing. He explained the importance of the strength of the story, the genre of the show, the talent attached and how to link them with the features of the product being marketed.
</p>
<p>
<br>
</p>
<p>The workshop was concluded with the delegate receiving the speaker’s memento and the speaker kit from Ms. Archana M S (Professor, Industrial Engineering and Management Department, RVCE). With this the workshop was concluded at 12:45.
Students Feedback: The workshop helped them understand the recent market trends on the social media platforms in general and how the youth of India is looking at the market in particular. The duration of the workshop felt a bit long for them but they did like the content of the workshop and many of them came forward for a personal meeting with the delegate to show him their own
</p>
<p>
<br>
</p>
<p>The students here are very curious about new learning and trends. He was delighted with the hospitality received from our side and also appreciated the conduction of the event on this scale. He liked the fact that students here are trying for new things apart from studies and met a few students who showed him their works of photography, video editing and have also given them some direct contacts of internships in the firm.
</p>
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<h4 class="widget_title">Events and Workshops</h4>
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<p>Design thinking</p>
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