diff --git a/.dev/sass/layouts/_hero.scss b/.dev/sass/layouts/_hero.scss
index c27244bc..ec0444f4 100644
--- a/.dev/sass/layouts/_hero.scss
+++ b/.dev/sass/layouts/_hero.scss
@@ -36,6 +36,10 @@
 				list-style: none;
 			}
 		}
+
+		b, strong {
+			font-weight: 600;
+		}
 	}
 
 	label, input, select, textarea {
diff --git a/assets/js/admin/hero-text-widget.js b/assets/js/admin/hero-text-widget.js
new file mode 100755
index 00000000..42963709
--- /dev/null
+++ b/assets/js/admin/hero-text-widget.js
@@ -0,0 +1,169 @@
+/* global jQuery, primer_hero_text_widget */
+
+( function( $ ) {
+
+	var link = {
+
+		init: function( input ) {
+
+			if ( ! ( $ && $.ui && $.ui.autocomplete ) ) {
+
+				return;
+
+			}
+
+			var $input = $( input ),
+			    cache, last;
+
+			$input.on( 'keydown', function() {
+
+				$input.removeAttr( 'aria-activedescendant' );
+
+			} )
+			.autocomplete( {
+
+				source: function( request, response ) {
+
+					if ( last === request.term ) {
+
+						response( cache );
+
+						return;
+
+					}
+
+					if ( /^https?:/.test( request.term ) || request.term.indexOf( '.' ) !== -1 ) {
+
+						return response();
+
+					}
+
+					$.post(
+						window.ajaxurl,
+						{
+							action: 'wp-link-ajax',
+							page: 1,
+							search: request.term,
+							_ajax_linking_nonce: primer_hero_text_widget._ajax_linking_nonce
+						},
+						function( data ) {
+
+							cache = data;
+							response( data );
+
+						},
+						'json'
+					);
+
+					last = request.term;
+
+				},
+				focus: function( event, ui ) {
+
+					$input.attr( 'aria-activedescendant', 'mce-wp-autocomplete-' + ui.item.ID );
+
+					/*
+					 * Don't empty the URL input field, when using the arrow keys to
+					 * highlight items. See api.jqueryui.com/autocomplete/#event-focus
+					 */
+					event.preventDefault();
+
+				},
+				select: function( event, ui ) {
+
+					$input.val( ui.item.permalink );
+
+					// This is for the customizer.
+					$input.trigger( 'change' );
+
+					return false;
+
+				},
+				open: function() {
+
+					$input.attr( 'aria-expanded', 'true' );
+
+				},
+				close: function() {
+
+					$input.attr( 'aria-expanded', 'false' );
+
+				},
+				minLength: 2,
+				position: {
+
+					my: 'left top+2'
+
+				}
+
+			} ).autocomplete( 'instance' )._renderItem = function( ul, item ) {
+
+				return $( '<li role="option" id="primer-hero-autocomplete-' + item.ID + '">' )
+				       .append( '<span>' + item.title + '</span>&nbsp;<span style="float:right">' + item.info + '</span>' )
+				       .appendTo( ul );
+
+			};
+
+			$input.attr( {
+				'role': 'combobox',
+				'aria-autocomplete': 'list',
+				'aria-expanded': 'false',
+				'aria-owns': $input.autocomplete( 'widget' ).attr( 'id' )
+			} )
+			.on( 'focus', function() {
+
+				var inputValue = $input.val();
+
+				/*
+				 * Don't trigger a search if the URL field already has a link or is empty.
+				 * Also, avoids screen readers announce `No search results`.
+				 */
+				if ( inputValue && ! /^https?:/.test( inputValue ) ) {
+
+					$input.autocomplete( 'search' );
+
+				}
+
+			} )
+			// Returns a jQuery object containing the menu element.
+			.autocomplete( 'widget' )
+			.attr( 'role', 'listbox' )
+			.removeAttr( 'tabindex' ) // Remove the `tabindex=0` attribute added by jQuery UI.
+			/*
+			 * Looks like Safari and VoiceOver need an `aria-selected` attribute. See ticket #33301.
+			 * The `menufocus` and `menublur` events are the same events used to add and remove
+			 * the `ui-state-focus` CSS class on the menu items. See jQuery UI Menu Widget.
+			 */
+			.on( 'menufocus', function( event, ui ) {
+
+				ui.item.attr( 'aria-selected', 'true' );
+
+			} )
+			.on( 'menublur', function() {
+
+				/*
+				 * The `menublur` event returns an object where the item is `null`
+				 * so we need to find the active item with other means.
+				 */
+				$( this ).find( '[aria-selected="true"]' ).removeAttr( 'aria-selected' );
+
+			} );
+
+		} // end init.
+
+	};
+
+	function addAutocomplete() {
+
+		$( '.primer-hero-text-widget input.link' ).each( function() {
+
+			link.init( this );
+
+		} );
+
+	}
+
+	$( document ).ready( addAutocomplete );
+	$( document ).on( 'primer.widgets.change', addAutocomplete );
+
+} )( jQuery );
diff --git a/assets/js/admin/hero-text-widget.min.js b/assets/js/admin/hero-text-widget.min.js
new file mode 100644
index 00000000..781b345b
--- /dev/null
+++ b/assets/js/admin/hero-text-widget.min.js
@@ -0,0 +1 @@
+!function(a){function b(){a(".primer-hero-text-widget input.link").each(function(){c.init(this)})}var c={init:function(b){if(a&&a.ui&&a.ui.autocomplete){var c,d,e=a(b);e.on("keydown",function(){e.removeAttr("aria-activedescendant")}).autocomplete({source:function(b,e){return d===b.term?void e(c):/^https?:/.test(b.term)||b.term.indexOf(".")!==-1?e():(a.post(window.ajaxurl,{action:"wp-link-ajax",page:1,search:b.term,_ajax_linking_nonce:primer_hero_text_widget._ajax_linking_nonce},function(a){c=a,e(a)},"json"),void(d=b.term))},focus:function(a,b){e.attr("aria-activedescendant","mce-wp-autocomplete-"+b.item.ID),a.preventDefault()},select:function(a,b){return e.val(b.item.permalink),e.trigger("change"),!1},open:function(){e.attr("aria-expanded","true")},close:function(){e.attr("aria-expanded","false")},minLength:2,position:{my:"left top+2"}}).autocomplete("instance")._renderItem=function(b,c){return a('<li role="option" id="primer-hero-autocomplete-'+c.ID+'">').append("<span>"+c.title+'</span>&nbsp;<span style="float:right">'+c.info+"</span>").appendTo(b)},e.attr({role:"combobox","aria-autocomplete":"list","aria-expanded":"false","aria-owns":e.autocomplete("widget").attr("id")}).on("focus",function(){var a=e.val();a&&!/^https?:/.test(a)&&e.autocomplete("search")}).autocomplete("widget").attr("role","listbox").removeAttr("tabindex").on("menufocus",function(a,b){b.item.attr("aria-selected","true")}).on("menublur",function(){a(this).find('[aria-selected="true"]').removeAttr("aria-selected")})}}};a(document).ready(b),a(document).on("primer.widgets.change",b)}(jQuery);
\ No newline at end of file
diff --git a/functions.php b/functions.php
index 3cde142b..e4131a16 100755
--- a/functions.php
+++ b/functions.php
@@ -436,6 +436,21 @@ function primer_register_sidebars() {
 }
 add_action( 'widgets_init', 'primer_register_sidebars' );
 
+/**
+ * Register Primer widgets.
+ *
+ * @link  http://codex.wordpress.org/Function_Reference/register_widget
+ * @since NEXT
+ */
+function primer_register_widgets() {
+
+	require_once get_template_directory() . '/inc/hero-text-widget.php';
+
+	register_widget( 'Primer_Hero_Text_Widget' );
+
+}
+add_action( 'widgets_init', 'primer_register_widgets' );
+
 /**
  * Enqueue theme scripts and styles.
  *
diff --git a/inc/hero-text-widget.php b/inc/hero-text-widget.php
new file mode 100755
index 00000000..c36fb658
--- /dev/null
+++ b/inc/hero-text-widget.php
@@ -0,0 +1,263 @@
+<?php
+/**
+ * Hero Text Widget.
+ *
+ * @class      Primer_Hero_Text_Widget
+ * @package    Classes
+ * @subpackage Widgets
+ * @category   Class
+ * @author     GoDaddy
+ * @since      NEXT
+ * @extends    WP_Widget
+ */
+class Primer_Hero_Text_Widget extends WP_Widget {
+
+	/**
+	 * Widget constructor.
+	 */
+	public function __construct() {
+
+		$widget_options = array(
+			'customize_selective_refresh' => true,
+			'classname'                   => 'widget_text primer-widgets primer-hero-text-widget',
+			'description'                 => sprintf(
+				esc_html_x( "A %s theme widget designed for the Hero area on your site's front page.", 'theme name', 'primer' ),
+				esc_html( $this->get_current_theme_name() )
+			),
+		);
+
+		parent::__construct( 'primer-hero-text', esc_html_x( 'Hero Text', 'the widget title', 'primer' ), $widget_options );
+
+		add_action( 'admin_init', array( $this, 'register_scripts' ) );
+
+	}
+
+	/**
+	 * Display the widget on the front-end.
+	 *
+	 * @since NEXT
+	 *
+	 * @param array $args     Display arguments including `before_title`, `after_title`, `before_widget`, and `after_widget`.
+	 * @param array $instance The settings for the particular instance of the widget.
+	 */
+	public function widget( $args, $instance ) {
+
+		/**
+		 * Filter the widget title.
+		 *
+		 * @link  https://developer.wordpress.org/reference/hooks/widget_title/
+		 * @since NEXT
+		 *
+		 * @param array  $instance An array of the widget's settings.
+		 * @param string $id_base  The widget ID.
+		 *
+		 * @var string
+		 */
+		$title = ! empty( $instance['title'] ) ? (string) apply_filters( 'widget_title', $instance['title'], $instance, $this->id_base ) : null;
+
+		/**
+		 * Filter the widget text.
+		 *
+		 * @link  https://developer.wordpress.org/reference/hooks/widget_text/
+		 * @since NEXT
+		 *
+		 * @param array                   $instance    Array of settings for the current widget.
+		 * @param Primer_Hero_Text_Widget $this        Current Hero Text widget instance.
+		 *
+		 * @var string
+		 */
+		$text = ! empty( $instance['text'] ) ? (string) apply_filters( 'widget_text', $instance['text'], $instance, $this ) : null;
+
+		$button_text = ! empty( $instance['button_text'] ) ? $instance['button_text'] : null;
+		$button_link = ! empty( $instance['button_link'] ) ? $instance['button_link'] : null;
+
+		// The `button_link` can be empty.
+		if ( ! $title && ! $text && ! $button_text ) {
+
+			return;
+
+		}
+
+		echo $args['before_widget']; // xss ok.
+
+		?>
+		<div class="textwidget primer-widgets primer-hero-text-widget">
+
+			<?php if ( $title ) : ?>
+
+				<?php echo $args['before_title'] . esc_html( $title ) . $args['after_title']; // xss ok. ?>
+
+			<?php endif; ?>
+
+			<?php if ( $text ) : ?>
+
+				<?php echo wp_kses_post( wpautop( $text ) ); ?>
+
+			<?php endif; ?>
+
+			<?php if ( $button_text ) : ?>
+
+				<p><a href="<?php echo esc_url( $button_link ); ?>" class="button"><?php echo esc_html( $button_text ); ?></a></p>
+
+			<?php endif; ?>
+
+		</div>
+		<?php
+
+		echo $args['after_widget']; // xss ok.
+
+	}
+
+	/**
+	 * Display the widget form fields.
+	 *
+	 * @since NEXT
+	 *
+	 * @param array $instance The widget instance values.
+	 */
+	public function form( $instance ) {
+
+		add_action( 'admin_print_footer_scripts',              array( $this, 'print_scripts' ) );
+		add_action( 'customize_controls_print_footer_scripts', array( $this, 'print_scripts' ) );
+
+		$title       = isset( $instance['title'] )       ? $instance['title']       : null;
+		$text        = isset( $instance['text'] )        ? $instance['text']        : null;
+		$button_text = isset( $instance['button_text'] ) ? $instance['button_text'] : null;
+		$button_link = isset( $instance['button_link'] ) ? $instance['button_link'] : null;
+
+		?>
+		<script type="text/javascript">
+		( function ( $ ) {
+
+			// Let our script know a widget has been added to make its URL search input work.
+			$( document ).trigger( 'primer.widgets.change' );
+
+		} )( jQuery );
+		</script>
+
+		<style type="text/css">
+		input[type="text"].link.ui-autocomplete-loading {
+			background-position: right 3px center;
+		}
+		</style>
+
+		<div class="primer-widgets primer-hero-text-widget">
+
+			<p>
+				<label for="<?php echo esc_attr( $this->get_field_id( 'title' ) ); ?>" title="<?php esc_attr_e( 'The title of widget. Leave empty for no title.', 'primer' ); ?>"><?php esc_html_e( 'Title:', 'primer' ); ?></label>
+				<input type="text" class="widefat" id="<?php echo esc_attr( $this->get_field_id( 'title' ) ); ?>" name="<?php echo esc_attr( $this->get_field_name( 'title' ) ); ?>" value="<?php echo esc_attr( $title ); ?>" autocomplete="off">
+			</p>
+
+			<p>
+				<label for="<?php echo esc_attr( $this->get_field_id( 'text' ) ); ?>"><?php esc_html_e( 'Text:', 'primer' ); ?></label>
+				<textarea class="widefat" id="<?php echo esc_attr( $this->get_field_id( 'text' ) ); ?>" name="<?php echo esc_attr( $this->get_field_name( 'text' ) ); ?>" rows="6" cols="20"><?php echo esc_textarea( $text ); ?></textarea>
+			</p>
+
+			<p>
+				<label for="<?php echo esc_attr( $this->get_field_id( 'button_text' ) ); ?>"><?php esc_html_e( 'Button Text:', 'primer' ); ?></label>
+				<input type="text" class="widefat" id="<?php echo esc_attr( $this->get_field_id( 'button_text' ) ); ?>" name="<?php echo esc_attr( $this->get_field_name( 'button_text' ) ); ?>" value="<?php echo esc_attr( $button_text ); ?>" autocomplete="off">
+			</p>
+
+			<p>
+				<label for="<?php echo esc_attr( $this->get_field_id( 'button_link' ) ); ?>"><?php esc_html_e( 'Button Link URL:', 'primer' ); ?></label>
+				<input type="text" class="widefat link" id="<?php echo esc_attr( $this->get_field_id( 'button_link' ) ); ?>" name="<?php echo esc_attr( $this->get_field_name( 'button_link' ) ); ?>" value="<?php echo esc_attr( $button_link ); ?>" placeholder="<?php esc_attr_e( 'Paste URL or type to search', 'primer' ); ?>" autocomplete="off">
+			</p>
+
+		</div>
+		<?php
+
+	}
+
+	/**
+	 * Update a widget instance.
+	 *
+	 * @since NEXT
+	 *
+	 * @param  array $new_instance New settings for this instance as input by the user via `WP_Widget::form()`.
+	 * @param  array $old_instance Old settings for this instance.
+	 *
+	 * @return array Array of settings to save, or `false` to cancel saving.
+	 */
+	public function update( $new_instance, $old_instance ) {
+
+		$instance = array();
+
+		$instance['title'] = ! empty( $new_instance['title'] ) ? trim( strip_tags( $new_instance['title'] ) ) : null;
+
+		$instance['text'] = ! empty( $new_instance['text'] ) ? $new_instance['text'] : null;
+		$instance['text'] = current_user_can( 'unfiltered_html' ) ? trim( $new_instance['text'] ) : trim( wp_kses_post( stripslashes( $new_instance['text'] ) ) );
+
+		$instance['button_text'] = ! empty( $new_instance['button_text'] ) ? trim( strip_tags( $new_instance['button_text'] ) ) : null;
+		$instance['button_link'] = ! empty( $new_instance['button_link'] ) ? esc_url_raw( trim( $new_instance['button_link'] ) ) : null;
+
+		return $instance;
+
+	}
+
+	/**
+	 * Register widget admin scripts.
+	 *
+	 * @action admin_init
+	 * @since  NEXT
+	 */
+	public function register_scripts() {
+
+		$suffix = SCRIPT_DEBUG ? '' : '.min';
+
+		wp_register_script(
+			'primer-admin-hero-text-widget',
+			get_template_directory_uri() . "/assets/js/admin/hero-text-widget{$suffix}.js",
+			array( 'jquery', 'jquery-ui-autocomplete' ),
+			PRIMER_VERSION,
+			true
+		);
+
+		// We need the internal linking token.
+		wp_localize_script(
+			'primer-admin-hero-text-widget',
+			'primer_hero_text_widget',
+			array(
+				'_ajax_linking_nonce' => wp_create_nonce( 'internal-linking' ),
+			)
+		);
+
+	}
+
+	/**
+	 * Print widget admin scripts.
+	 *
+	 * @action admin_print_footer_scripts
+	 * @action customize_controls_print_footer_scripts
+	 * @since  NEXT
+	 */
+	public function print_scripts() {
+
+		wp_print_scripts( 'primer-admin-hero-text-widget' );
+
+	}
+
+	/**
+	 * Return the current theme name.
+	 *
+	 * Looks for the `current_theme` option first, and if not
+	 * present will fetch it using `wp_get_theme()`.
+	 *
+	 * @since NEXT
+	 *
+	 * @return string
+	 */
+	protected function get_current_theme_name() {
+
+		if ( $current_theme = get_option( 'current_theme' ) ) {
+
+			return $current_theme;
+
+		}
+
+		$theme = wp_get_theme();
+
+		return $theme->get( 'Name' );
+
+	}
+
+}
diff --git a/style-rtl.css b/style-rtl.css
index d9047b9a..ed4d8aa6 100644
--- a/style-rtl.css
+++ b/style-rtl.css
@@ -1681,6 +1681,8 @@ body.no-max-width .page-title-container .page-header {
       padding-right: 0; }
       .hero .widget ul li, .hero .widget ol li {
         list-style: none; }
+    .hero .widget b, .hero .widget strong {
+      font-weight: 600; }
   .hero label, .hero input, .hero select, .hero textarea {
     display: inline;
     width: auto; }
diff --git a/style.css b/style.css
index 63e363aa..8989bd0c 100644
--- a/style.css
+++ b/style.css
@@ -1681,6 +1681,8 @@ body.no-max-width .page-title-container .page-header {
       padding-left: 0; }
       .hero .widget ul li, .hero .widget ol li {
         list-style: none; }
+    .hero .widget b, .hero .widget strong {
+      font-weight: 600; }
   .hero label, .hero input, .hero select, .hero textarea {
     display: inline;
     width: auto; }