in the code there is this comment:
// Note: payments made from outside cannot be associated with an app
// for now this is disabled as it only applies to LND, and we do not import LND transactions either.
But incoming invoices made also externally are visible.
Besides payments done directly from the UI Receive/Send are also not associated with any app.
This doesn't see to be a good argument anyways.
Would be good to have these payments visible in the transaction list when using hub as a node interface for LND.