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Improve messaging of what Fair Source is #35

@dcramer

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@dcramer

There's a couple points we really need to nail:

  1. Open Source advocates should not be anti Fair Source, so remove the ability for them to be. Nothing we're doing is anti OSS, its pro OSS and pro free access to software. Look at all language, all complaints, find ways to remove the ones that are at least grounded in miscommunication.

  2. Make it way more obvious what Fair Source is on the homepage, less corporate-y. For example, lessen this focus on "engage the developer community" (what are we engaging? hows it diff from closed source) and put more emphasis on maximizing user access, while protecting maintainer's. Ideally its way more obvious what we're about so that there's less "i didnt read anything" arguments.

One of the most frequent lines of misguided complaints I see right now is that Fair Source is trying to persuade people to not be Open Source, but thats simply not the case. Rather we're trying to create more access to free software, more open source software, specifically for the people who are afraid to Open Source their business.

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