diff --git a/lib/circuits_quickstart/application.ex b/lib/circuits_quickstart/application.ex
index f8d66eb..d6d806c 100644
--- a/lib/circuits_quickstart/application.ex
+++ b/lib/circuits_quickstart/application.ex
@@ -7,6 +7,7 @@ defmodule CircuitsQuickstart.Application do
 
   def start(_type, _args) do
     if Nerves.Runtime.mix_target() != :host do
+      advertise_device()
       setup_wifi()
     end
 
@@ -19,6 +20,26 @@ defmodule CircuitsQuickstart.Application do
     Supervisor.start_link(children, opts)
   end
 
+  defp advertise_device() do
+    # See https://hexdocs.pm/nerves_discovery/
+    MdnsLite.add_mdns_service(%{
+      id: :nerves_device,
+      protocol: "nerves-device",
+      transport: "tcp",
+      port: 0,
+      txt_payload: [
+        "serial=#{Nerves.Runtime.serial_number()}",
+        "product=#{Nerves.Runtime.KV.get_active("nerves_fw_product")}",
+        "description=#{Nerves.Runtime.KV.get_active("nerves_fw_description")}",
+        "version=#{Nerves.Runtime.KV.get_active("nerves_fw_version")}",
+        "platform=#{Nerves.Runtime.KV.get_active("nerves_fw_platform")}",
+        "architecture=#{Nerves.Runtime.KV.get_active("nerves_fw_architecture")}",
+        "author=#{Nerves.Runtime.KV.get_active("nerves_fw_author")}",
+        "uuid=#{Nerves.Runtime.KV.get_active("nerves_fw_uuid")}"
+      ]
+    })
+  end
+
   defp setup_wifi() do
     kv = Nerves.Runtime.KV.get_all()