diff --git a/changelog/submit/action.yml b/changelog/submit/action.yml
index 6a8201e..e749e96 100644
--- a/changelog/submit/action.yml
+++ b/changelog/submit/action.yml
@@ -153,6 +153,7 @@ runs:
         CHANGELOG_TYPE: ${{ steps.evaluate.outputs.type }}
         CHANGELOG_OWNER: ${{ github.repository_owner }}
         CHANGELOG_REPO: ${{ github.event.repository.name }}
+        CHANGELOG_PRODUCTS: ${{ steps.evaluate.outputs.products }}
       run: |
         mkdir -p /tmp/changelog-staging
         docs-builder changelog add \
@@ -247,6 +248,7 @@ runs:
       env:
         PR_NUMBER: ${{ steps.pr.outputs.number }}
         LABEL_TABLE: ${{ steps.evaluate.outputs.label-table }}
+        PRODUCT_LABEL_TABLE: ${{ steps.evaluate.outputs.product-label-table }}
         CONFIG_FILE: ${{ inputs.config }}
       with:
         github-token: ${{ inputs.github-token }}
diff --git a/changelog/submit/scripts/post-failure-comment.js b/changelog/submit/scripts/post-failure-comment.js
index a05097a..7ac362b 100644
--- a/changelog/submit/scripts/post-failure-comment.js
+++ b/changelog/submit/scripts/post-failure-comment.js
@@ -4,12 +4,13 @@ module.exports = async ({ github, context, core }) => {
   const prNumber = parseInt(process.env.PR_NUMBER, 10);
   const configFile = process.env.CONFIG_FILE || 'docs/changelog.yml';
   const labelRows = process.env.LABEL_TABLE || '';
+  const productLabelRows = process.env.PRODUCT_LABEL_TABLE || '';
 
   let labelSection;
   if (labelRows.trim()) {
     labelSection = [
       '',
-      '🔖 Add one of these labels to your PR:',
+      '🔖 Add one of these **type** labels to your PR:',
       '',
       labelRows,
     ].join('\n');
@@ -17,11 +18,22 @@ module.exports = async ({ github, context, core }) => {
     labelSection = `\nAdd a type label that matches your \`pivot.types\` configuration in \`${configFile}\`.`;
   }
 
+  let productSection = '';
+  if (productLabelRows.trim()) {
+    productSection = [
+      '',
+      '📦 Add one or more **product** labels:',
+      '',
+      productLabelRows,
+    ].join('\n');
+  }
+
   const body = [
     TITLE,
     '',
     '⚠️ **Cannot generate changelog:** no matching type label found on this PR.',
     labelSection,
+    productSection,
     '',
     `🔖 To skip changelog generation or configure label rules, see \`${configFile}\`.`,
   ].join('\n');