Update home page messaging and marketing

[dsmithnautel]

Summary

Revise the landing page to better communicate what ReTailor actually does, moving away from technical messaging (no hallucinations) to user-focused benefits.

Current Issues

• Messaging focuses on technical implementation (truth-first, no hallucinations)
• Users care about outcomes, not how it works internally
• May not clearly communicate the value proposition

Proposed Direction

Focus on Benefits

• Land more interviews
• Save time tailoring resumes
• Match job requirements better
• Stand out to hiring managers
• Beat ATS screening

Key Features to Highlight

• Upload once, tailor infinitely
• Smart matching to job descriptions
• One-page optimized output
• Track what experience goes where

Tone

• Professional but approachable
• Confident without being salesy
• Focus on solving real job search pain points

Tasks

• Rewrite hero section copy
• Update feature descriptions
• Add social proof section (if applicable)
• Improve call-to-action messaging
• Consider adding demo/example section

Future Research

• A/B test different messaging approaches
• User feedback on what resonates
• Competitor analysis for positioning

Priority

Low - cosmetic but impacts first impressions

[RogerMcKenzie]

Done