the hashtag

[javoire]

if its also the name of the brand, the brand itself would get exposure in social media for each tweet. instead of the more generic "queue" tag :)

this is just me sharing my personal thoughts since I just can't keep them inside my head. Cheers

[chawohl]

You're right!. And since we noticed how difficult people had spelling "queue" right (believe it or not), we talked about changing the hashtag to "mydiamond". So as a user, you share your diamond from Spotify to the world. Sort of. :)

[javoire]

cool :) starting to like the diamond-thing, even though it seemed far fetched to me in the beginning. but I guess a brand can grow on people and eventually become one with the product :)

[EjayJanis]

Diamonds are Forever =) Just saying =)

[AntonNiklasson]

Yeah, the hashtag should definitely be something more specific and tied to the brand. #mydiamond sounds nice :)

[EjayJanis]

Exactly what we talked about yesterday Anton #mydiamond is way much better than queue. Before they start typing that hashtag name... the customers are already on their way out of the store.

[javoire]

i like that customers share "their diamond" with the others at the coffee shop :)