Details of proposed advertisement(s)

[kieranwint]

A discussion thread about the Details of proposed advertisement(s) section.

See all open issues for this section

[colmjude]

Information model

Present in application forms related to advertising.

if application-types is empty then field must be included for all application types

field	description	application-types	required	notes
advertisement[]	Structured data about each proposed advertisement		MUST	Rule: must be one or more entries

Advertisement

field	description	notes
height-from-ground	Height from ground to the base of the advertisement	in metres
height	Height of dimensions of advertisement	in metric
width	Width of dimensions of advertisement	in metric
depth	Depth of dimensions of advertisement	in metric
symbol-height-max	Maximum height of any individual letters or symbols	in metric
colour	Colour of proposed sign
materials	Materials of proposed sign
max-projection	Maximum projection of the advertisement from the face of the building
illuminated	True or False. Will the sign(s) be illuminated?
illumination-method		Required if illuminated is true
illuminance-level		Required if illuminated is true. cd/m2
illumination-type	Static or intermittent	Required if illuminated is true. Is an illumination-type codelist required?

[James-Planningportal]

Min/Max Illumination levels for adverts
The PDF template has a single box, which could contain multiple details.

The specification (and Planning Portal) currently has single ‘Illuminance levels (cd/m2)’ numeric field.

Industry (and best practice, as per: https://theilp.org.uk/product/plg05-the-brightness-of-illuminated-advertisements-2023.html ) suggests that allowing provision of min/max values would better represent the current ability of adverts to vary illumination according to brightness or time of day (e.g. to comply with best practice or conditions on permission).

For example a maximum daylight brightness of 5,000cdm2 would be completely unacceptable at night-time, but the template ‘as is’ does not allow an applicant to demonstrate that the stated value is only the potential maximum.

This leaves them having to supply additional supporting information that clarifies the situation, but we’ve had reports from advertisers that this is sometimes not considered and the single value in the form being taken as the sole definitive measurement, and consequently causing refusals where a conditional permission could be possible.