diff --git a/.github/workflows/deploy.yaml b/.github/workflows/deploy.yaml
new file mode 100644
index 0000000..93e58c2
--- /dev/null
+++ b/.github/workflows/deploy.yaml
@@ -0,0 +1,36 @@
+name: Deploy
+
+on:
+  push:
+    branches: [main]
+
+jobs:
+  build-push:
+    runs-on: ubuntu-latest
+
+    permissions:
+      contents: 'read'
+      id-token: 'write'
+
+    steps:
+    - uses: 'actions/checkout@v4'
+
+    - uses: 'google-github-actions/auth@v2'
+      with:
+        project_id: '${{ vars.GCP_PROJECT_ID }}'
+        workload_identity_provider: 'projects/${{ vars.GCP_PROJECT_NUMBER }}/locations/global/workloadIdentityPools/github/providers/github-cwarck-hfe-bot'
+    
+    - name: 'Set up Cloud SDK'
+      uses: 'google-github-actions/setup-gcloud@v2'
+      with:
+        version: '>= 363.0.0'
+
+    - name: 'Docker auth'
+      run: |-
+        gcloud auth configure-docker ${{ vars.GAR_LOCATION }}-docker.pkg.dev
+    
+    - name: 'Build and push image'
+      run: |-
+        IMAGE="${{ vars.GAR_LOCATION }}-docker.pkg.dev/${{ vars.GCP_PROJECT_ID }}/hfe-bot/hfe-bot:${{ github.sha }}"
+        docker build -t $IMAGE .
+        docker push $IMAGE