Promotion Plan: Make ClawWork the most popular OpenClaw client #11
Description
Goal
After launch prep (#6) is complete, execute a systematic promotion campaign to make ClawWork the most popular open-source desktop client for OpenClaw.
Core Positioning
"The dedicated UI for OpenClaw — stop chatting with Agents in Feishu."
ClawWork is to OpenClaw what GitHub Desktop is to Git — a purpose-built native client that replaces the workaround of using generic messaging channels (Feishu/DingTalk/Slack).
Key Differentiators vs Channels (Feishu, DingTalk, Slack)
| Feishu / DingTalk / Slack | ClawWork | |
|---|---|---|
| Layout | Single chat thread | Three-column: task list, conversation, progress panel |
| Multi-task | One conversation at a time | Parallel tasks in isolated sessions |
| Tool calls | Hidden or text-only | Real-time visualization with expandable details |
| Artifacts | Lost in chat history | Auto-saved to local Git repo, searchable |
| Progress | No structured tracking | Step-by-step progress panel |
| Data ownership | On third-party servers | 100% local (SQLite + Git) |
Pre-launch Checklist (blocked by #6)
- 60-second demo GIF/video embedded in README
- Pre-built DMG available on GitHub Releases
- README rewritten with "Why ClawWork" comparison table (done, pending commit)
-
package.jsonfields:repository,homepage,license - GitHub repo Topics:
openclaw,desktop-client,electron,local-first,ai-agent,developer-tools - CHANGELOG.md for v0.1.0
Phase 1: Launch Day (Day 1) — Concentrated Impact
Post on all high-leverage platforms on the same day to create a "seen everywhere" effect.
English Platforms
- Hacker News — "Show HN: ClawWork – Open-source desktop client for OpenClaw (replaces Feishu/Slack channels)"
- Best time: Tue–Thu, 8–10 AM Pacific
- Be online to answer comments for 2–3 hours after posting
- Reddit
r/selfhosted— "I built an open-source desktop client for OpenClaw that auto-versions all AI outputs to a local Git repo" - Reddit
r/opensource— same content, adapted for the sub - Reddit
r/LocalLLaMA— angle: "dedicated UI for self-hosted AI agents" - Twitter/X — Thread with demo GIF, tag @openclaw, hashtags: #OpenClaw #LocalFirst #OpenSource #DevTools
- OpenClaw Community — official Discord/forum/discussions if available
Chinese Platforms
- V2EX
#share-creation— "ClawWork — A dedicated desktop client for OpenClaw. Stop chatting with Agents in Feishu." - Jike (
#indie-dev/#AI-products) — Short post + screenshot/GIF - OpenClaw WeChat groups — Direct share
- WeChat Official Account (Subscription) — Publish a launch article, e.g. "Stop using Feishu to talk to Agents: ClawWork is a dedicated desktop client for OpenClaw"
- WeChat tech communities — Share in Electron, frontend dev, and AI Agent WeChat groups (attach demo GIF + GitHub link)
- WeChat Moments — Personal post with demo screenshot + one-liner
Phase 1.5: Open-Source Ecosystem Integration (Week 1–2)
Embed ClawWork into the OpenClaw open-source ecosystem to gain official endorsement and long-term organic traffic.
Merge into OpenClaw Official Documentation
- Submit PR to OpenClaw docs repo — Add ClawWork to "Desktop Clients" / "Community Tools" / "Getting Started" pages with install instructions and screenshots
- Apply to become an OpenClaw recommended client — Get listed in the "Ecosystem" section of OpenClaw README or website
- Submit PR to OpenClaw awesome-list — Ensure ClawWork is included in
awesome-openclawor similar curated lists
Build Open-Source Community Influence
- Be active in OpenClaw GitHub Discussions — Answer questions, share ClawWork use cases, build developer trust
- Contribute code/docs to OpenClaw itself — Submit PRs (doc improvements, bug fixes, etc.) to establish contributor identity and increase project credibility
- Reference ClawWork in relevant OpenClaw issues — When users discuss desktop clients, UI experience, or similar needs, naturally recommend ClawWork
- Reach out to OpenClaw maintainers — Aim to be mentioned in OpenClaw release notes or newsletters
Phase 2: Technical Depth (Week 2–4)
- Juejin (juejin.cn) — Technical article: "Building a dedicated OpenClaw desktop client with Electron + React 19"
- Focus on tech decisions and lessons learned (Tailwind v4 pitfalls, Zustand infinite loop, Gateway protocol reverse-engineering)
- Zhihu Column — Thought piece: "Why OpenClaw needs a dedicated desktop client"
- Sspai (sspai.com) — Product experience article: "A local-first AI workbench: the ClawWork experience"
Phase 2.5: Chinese Community Deep Engagement (Week 2–4)
Sustain presence in Chinese developer and AI enthusiast communities.
WeChat Ecosystem
- WeChat Official Account article series — Publish a series around ClawWork:
- "ClawWork architecture deep-dive: Electron + React 19 + local Git"
- "How I reverse-engineered the OpenClaw Gateway protocol"
- "Designing a local-first AI workbench"
- WeChat Channels (video) — Publish 1–2 min product demo short videos
- Run a ClawWork WeChat user group — Create a dedicated group to collect feedback, share updates, and nurture core users
Other Chinese Platforms
- Xiaohongshu (Little Red Book) — Product experience posts targeting general tech audience (screenshots + impressions)
- CSDN — Technical blog posts, SEO coverage for keywords like "OpenClaw client"
- OSChina (oschina.net) — Register in open-source project directory + post updates
- SegmentFault — Technical Q&A + articles
Phase 3: Sustained Growth (Month 2–3)
- Product Hunt — Launch when v0.2+ is ready (needs 5 high-quality screenshots + video + tagline)
- Bilibili — 3–5 min Chinese demo video
- YouTube — 3–5 min English demo video
- Awesome lists — Submit PR to
awesome-openclawor similar curated lists - Homebrew Cask —
brew install --cask clawworkfor frictionless install
Community Building (Ongoing)
- Reply to every GitHub issue within 24 hours
- Weekly changelog / progress update on Twitter + GitHub Discussions
- Collect user feedback and ship quick iterations
- Encourage contributions: label
good first issueon beginner-friendly tasks - If significant new feature ships (Windows support, plugin system), do another promotion round
- Maintain WeChat user group — Stay active, respond to questions promptly, share weekly dev progress
- Ongoing OpenClaw ecosystem contributions — Regularly submit PRs, participate in discussions, maintain active contributor status
Metrics to Track
| Metric | Target (Month 1) |
|---|---|
| GitHub Stars | 500+ |
| GitHub Releases downloads | 200+ |
| GitHub Issues (from users) | 20+ |
| HN front page | Yes |
| Listed in OpenClaw official docs | Yes |
| WeChat user group members | 50+ |
Promotional Copy Drafts
Draft posts for each platform are saved in docs/promotion/:
hacker-news.md— Show HN postv2ex.md— V2EX post
Additional drafts to write:
- Reddit post template
- Twitter/X thread
- Jike post
- Juejin technical article outline
- Zhihu column article outline
- WeChat Official Account launch article
- OpenClaw docs PR content
Out of Scope
- Paid advertising
- Landing page / official website (separate issue)
- Partnerships or sponsorships
Depends On
- Launch Prep: Ship ClawWork as the best OpenClaw desktop client #6 (Launch Prep) — must be complete before posting anywhere