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<!DOCTYPE html>
<html lang="en">
<head>
<meta charset="UTF-8">
<meta name="viewport" content="width=device-width, initial-scale=1.0">
<title>Sift Mail</title>
<link rel="stylesheet" href="CaseStudy.css">
<link rel="icon" href="favicon.webp" type="image/webp">
<meta name="theme-color" content="#FFE3C1">
</head>
<body>
<div class="background" style="background: linear-gradient(to bottom, #FFE3C1, #F8C7AB);"></div>
<style>
.box-title {
color: #a35f38;
}
</style>
<main class="main-container">
<div class="footer">
<div class="sidebar" style="background: rgba(191, 109, 62, 0.8);">
<a href="index.html" class="button">
<img src="Im/i-values.webp">
Home
</a>
<a href="work.html" class="button" style="opacity: 1;">
<img src="Im/i-work.webp">
Work
</a>
<a href="about.html" class="button">
<img src="Im/i-about.webp">
About
</a>
<a href="audio.html" class="button">
<img src="Im/i-audio.webp">
Audio
</a>
</div>
</div>
<div class="icon" style="background-image: url('Im/SM.webp');"></div>
<div class="icon-title">Sift Mail</div>
<div class="main-title">Don't fight the junk.<br>Just sift.</div>
<img src="Im/SM-Key.webp" class="key-image">
<div class="main-title">Touch what's important.</div>
<div class="main-text">Sift let's you sort mail just like at home. By scanning mail previews, go through a hundred emails in just minutes. Pull out what looks important—and toss what's not.</div>
<div class="light-text">Concept</div>
<div class="subtitle">Research</div>
<div class="box-row">
<div class="box-text">
<div class="box-title">Introduction</div>
<div class="small-text">
We've lost the war. The majority of our inboxes are flooded with clutter. And many of us have just given up.<br><br>
But when we ignore our email, we lose out on opportunities and information we might have otherwise acted on.
</div>
</div>
<div class ="box-2-ghost"></div>
<div class="box-text">
<div class="box-title">In a Nutshell</div>
<div class="small-text">
Sift let's your eyes select mail by color and form.<br><br>
It makes going through your mail a blazing fast experience—inspired by the way we sort at home.<br><br>
</div>
</div>
</div>
<div class="box-row">
<div class="box-text">
<div class="box-title">13,000 Unread Emails</div>
<div class="small-text">
This case is a heuristic exploration of mail sorting and ignoring.<br><br>
At home, we can sort through several letters, bills, magezines, and 'special offers,' in minutes.<br><br>
But many of our digital mailboxes are often neglected, bursting at the seams. Mail has been digital for decades—why does managing it remain a chore?<br><br>
</div>
</div>
<div class ="box-2-ghost"></div>
<div class="box-text">
<div class="box-title">Observational Research</div>
<div class="small-text">
Studying how people handle physical mail revealed a disparity between the physical and digital mail sorting experience.<br><br>
No one sorts mail piece by piece—we make split-second grouping decisions.<br><br>
Bills in one pile, magazines in another, junk mail straight to the trash. We parse things collectively based on glance impressions. It's fluid, tactile, efficient.
</div>
</div>
<div class ="box-2-ghost"></div>
<div class="box-text">
<div class="box-title">Affording Vision</div>
<div class="small-text">
Physical junk mail has a predictable look, and that look continues to be distinguishable even in the digital world.<br><br>
Font, color, formatting—our eyes recognize and sort visual patterns quickly into groups. Yet virtual clients ignore these advantages.<br><br>
Any interface that builds off existing physical sorting habits needs to show more than just sender and subject lines.
</div>
</div>
</div>
<div class="subtitle">Sift</div>
<div class="box-row">
<div class="box">
<div class="box-title">Stacks</div>
<div class="focus-row">
<div class="focus-text">Multiple inboxes in a stack.</div>
<img src="Im/SM-Joint.webp" class="iPhone">
</div>
</div>
</div>
<div class="box-row">
<div class="box">
<div class="box-title">Swipe</div>
<div class="focus-row">
<div class="focus-text">Swipe down to save, up to trash.</div>
<img src="Im/SM-Swipe.webp" class="iPhone-2">
</div>
</div>
</div>
<div class="box-row">
<div class="box">
<div class="box-title">The End</div>
<div class="focus-row">
<div class="focus-text">Delete what's left.</div>
<img src="Im/SM-End.webp" class="iPhone">
</div>
</div>
</div>
<div class="box-row">
<div class="box-text">
<div class="box-title">The Best Sifter in iOS</div>
<div class="small-text">
Sift Mail on iPhone draws its inspiratin from the app swicther.<br><br>
In line with prior expectations, swiping up on mail sends it to trash, while a down swipe saves it. This interaction, along with a mass delete button, allows for multiple ways to go through email.
</div>
</div>
<div class ="box-2-ghost"></div>
<div class="box-text">
<div class="box-title">At a Glance</div>
<div class="small-text">
Looking for something important? Me too.<br><br>
Wouldn't it be nice if there was a nice dial to point us in the right direction? Flights, shipping & tracking, favorite contacts, and commonly saved or viewed senders have indicators here.
</div>
</div>
</div>
<div class="box-row">
<div class="box">
<div class="box-title">Long Press</div>
<div class="focus-row">
<div class="focus-text">Hold down on the dial stack to open saved.</div>
<img src="Im/SM-LongPress.webp" class="iPhone">
</div>
</div>
</div>
<div class="box-row">
<div class="box">
<div class="box-title">Mailboxes</div>
<div class="focus-row">
<div class="focus-text">Or tap to see other stacks.</div>
<img src="Im/SM-Stack.webp" class="iPhone">
</div>
</div>
</div>
<div class="box-row">
<div class="box">
<div class="box-title">Viewing</div>
<div class="focus-column">
<div class="focus-text-center">Just tap to view.</div>
<img src="Im/SM-View.webp" class="iPhone-3">
</div>
</div>
</div>
<div class="box-row">
<div class="box-text">
<div class="box-title">Mix, Match, & Filter</div>
<div class="small-text">
Sift sorts and sees mail as stacks.<br><br>
Create joint inboxes, or maybe even filter through search terms or by sender. Stack anything, just how you like.
</div>
</div>
<div class ="box-2-ghost"></div>
<div class="box-text">
<div class="box-title">Some Emails are Beautiful</div>
<div class="small-text">
Viewing mail feels a little more like a browser, giving your favorite businesses & people a more immersive experience to share their stories and information.<br><br>
And find everything you're used by the quick actions.
</div>
</div>
</div>
<div class="box-row">
<div class="box">
<div class="box-title">Wallpaper</div>
<div class="focus-row">
<div class="focus-text">Stealth black or add a wallpaper.</div>
<img src="Im/SM-Wallpaper.webp" class="iPhone-2">
</div>
</div>
</div>
<div class="box-row">
<div class="box">
<div class="box-title">Search</div>
<div class="focus-row">
<div class="focus-text">Find things fast.</div>
<img src="Im/SM-Search.webp" class="iPhone-2">
</div>
</div>
</div>
<div class="subtitle">Across the Ecosystem</div>
<div class="box-row">
<div class="box">
<div class="box-title">MacOS</div>
<div class="focus-column">
<div class="focus-text-center">12 emails at a time.</div>
<img src="Im/SM-Mac.webp" class="Mac">
</div>
</div>
</div>
<div class="box-row">
<div class="box">
<div class="box-title">MacOS</div>
<div class="focus-column">
<div class="focus-text-center">Tap to view.</div>
<img src="Im/SM-Mac3.webp" class="Mac">
</div>
</div>
</div>
<div class="box-row">
<div class="box-text">
<div class="box-title">Designed for the Big Screen</div>
<div class="small-text">
On MacOS, Sift opens in a Pinterest style collage.<br><br>
See up to 12 emails at once, and let your visual instincts take over.
</div>
</div>
<div class ="box-2-ghost"></div>
<div class="box-text">
<div class="box-title">Just like Stage Manager</div>
<div class="small-text">
Quickly swap through mail lightening fast in a beautiful and familiar view.<br><br>
All the quick actions you expect, and a preview of what's left on the right.
</div>
</div>
</div>
<div class="box-row">
<div class="box">
<div class="box-title">MacOS</div>
<div class="focus-column">
<div class="focus-text-center">Or select the Save Stack.</div>
<img src="Im/SM-Mac.webp" class="Mac">
</div>
</div>
</div>
<div class="box-row">
<div class="box">
<div class="box-title">MacOS</div>
<div class="focus-column">
<div class="focus-text-center">& Click to keep.</div>
<img src="Im/SM-Mac2.webp" class="Mac">
</div>
</div>
</div>
<div class="box-row">
<div class="box">
<div class="box-title">iPadOS</div>
<div class="focus-column">
<div class="focus-text-center">Just like Mac.</div>
<img src="Im/SM-iPad.webp" class="iPad">
</div>
</div>
</div>
<div class="box-row">
<div class="box">
<div class="box-title">iPadOS</div>
<div class="focus-column">
<div class="focus-text-center">Touch what's important.</div>
<img src="Im/SM-iPad2.webp" class="iPad">
</div>
</div>
</div>
<div class="subtitle">Lessons Learned</div>
<div class="box-row">
<div class="box-text">
<div class="box-title">Be Careful When you Watch</div>
<div class="small-text">
It't difficult to observe natural behavior without changing it.<br><br>
People act differently when they know they're being watched, oftentimes wanting to come off as more sophisticated than they would otherwise be. We could build for that 5%, but we're much better off desigining for our natual, unconscious selves.
</div>
</div>
<div class ="box-2-ghost"></div>
<div class="box-text">
<div class="box-title">Precise Navigation</div>
<div class="small-text">
I struggled designing a dial that felt as tactile as our eyes.<br><br>
Eventually, I stumbled upon an old compass and quickly fell in love with its precision. I then emulated design principles from the digital compass on WatchOS, and repurposed its stunning composition to fit this context.
</div>
</div>
</div>
<div class="box-row">
<div class="box">
<div class="box-title">Getting to Sift</div>
<div class="focus-column">
<img src="Im/SM-Home.webp" class="Evolution">
</div>
</div>
</div>
<div class="box-row">
<div class="box">
<div class="box-title">Getting to Stacks</div>
<div class="focus-column">
<img src="Im/SM-Stacks.webp" class="Evolution">
</div>
</div>
</div>
<div class="box-row">
<div class="box">
<div class="box-title">iPad Mutation</div>
<div class="focus-column">
<img src="Im/SM-iPadOld.webp" class="iPad">
</div>
</div>
</div>
<div class="box-row" style="margin-bottom: 84px;">
<div class="box">
<div class="box-title">Mac Mutation</div>
<div class="focus-column">
<img src="Im/SM-MacOld.webp" class="Mac">
</div>
</div>
</div>
</main>
</body>