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<!DOCTYPE html>
<html lang="en">
<head>
<meta charset="UTF-8">
<meta name="viewport" content="width=device-width, initial-scale=1.0">
<title>Apple Health</title>
<link rel="stylesheet" href="CaseStudy.css">
<link rel="icon" href="favicon.webp" type="image/webp">
<meta name="theme-color" content="#EDDBD7">
</head>
<body>
<div class="background" style="background: linear-gradient(to bottom, #EDDBD7, #E0BAAE);"></div>
<style>
.box-title {
color: #CB6660;
}
</style>
<main class="main-container">
<div class="footer">
<div class="sidebar" style="background: rgba(203, 102, 96, 0.8);">
<a href="index.html" class="button">
<img src="Im/i-values.webp">
Home
</a>
<a href="work.html" class="button" style="opacity: 1;">
<img src="Im/i-work.webp">
Work
</a>
<a href="about.html" class="button">
<img src="Im/i-about.webp">
About
</a>
<a href="audio.html" class="button">
<img src="Im/i-audio.webp">
Audio
</a>
</div>
</div>
<div class="icon" style="background-image: url('Im/AH.webp');"></div>
<div class="icon-title">Apple Health</div>
<div class="main-title">The foundation of a<br> healthy lifestyle.</div>
<img src="Im/AH-Key.webp" class="key-image" style="margin-left:2.2%;">
<div class="main-title">Designed for Action.</div>
<div class="main-text">The reimgained Apple Health app simplifies your journey to better health. Rediscover your city with a fresh perspective as you seek exciting new activities. Access apps, communities, and expert insights effortlessly. And get insights about your lifestyle easier than ever.</div>
<div class="light-text">Concept • Designed in Austin</div>
<div class="subtitle">Research</div>
<div class="box-row">
<div class="box-text">
<div class="box-title">Introduction</div>
<div class="small-text">
Maintaining a healthier lifestyle amidst a sea of online advice can be daunting, leaving us uncertain about where to start and how to find reliable interventions.<br><br>
While independent research is always an option, the barrage of conflicting information can be overwhelming, leading to confusion and inaction.
</div>
</div>
<div class ="box-2-ghost"></div>
<div class="box-text">
<div class="box-title">In a Nutshell</div>
<div class="small-text">
This concept imagines a curated ecosystem of health interventions, exploring how to better demystify the intricacies of health.<br><br>
This concept simplifies the journey to better health by providing localized, actionable interventions while prioritizing user privacy.<br><br>
</div>
</div>
</div>
<div class="box-row">
<div class="box-text">
<div class="box-title">Knowing Where to Start</div>
<div class="small-text">
20 structured interviews and surveying 33 participants revealed overwhelming and conflicting advice, skepticism towards recommendations, and lack of social accountability were central obstacles to bettering one's health.<br><br>
For many, the challenge was not in knowing what could improve, but rather where to start.<br><br>
</div>
</div>
<div class ="box-2-ghost"></div>
<div class="box-text">
<div class="box-title">Habits Around Health</div>
<div class="small-text">
Additionally, people mentioned privacy concerns over digital data, struggling to find social accountability, and difficulty navigating an increasingly isolated lifestyle as substantial barriers to health improvement.<br><br>
Better alternatives exist everywhere but are no match for the distracting sweets, filling fried food, and must-try cocktails. <br><br>
By the time avoidable outcomes are met, it’s too late. Health is often an afterthought, even for those who have put significant effort into it.
</div>
</div>
<div class ="box-2-ghost"></div>
<div class="box-text">
<div class="box-title">Maze of Advice Culture</div>
<div class="small-text">
Analysis of interview responses revealed a notable trend: individuals often felt “over it” after encountering conflicting advice from various sources.<br><br>
A couple searches on the web and you’ll find the toxic advice culture everyone and no one seems to be talking about. <br><br>
Flashy headline after headline. These must-try, get-fit-quick interventions, whose consistent failure to produce the promised results, feeds into a cycle of discouragement.
</div>
</div>
</div>
<div class="subtitle">Lifestyle</div>
<div class="box-row">
<div class="box">
<div class="box-title">Life in Motion</div>
<div class="focus-column">
<div class="focus-text-center">Adventure Awaits.</div>
<img src="Im/AH-Lifestyle.webp" class="iPhone-3">
</div>
</div>
</div>
<div class="box-row">
<div class="box-text">
<div class="box-title">Action at every corner</div>
<div class="small-text">
The path to better living should be clear, not obscured by toxic advice and information overload.<br><br>
Headings integrate the best of iOS and third parties to provide real, personalized activities—not generic advice. Editorial teams curate and deliver stories to relevant users without compromising privacy.<br><br>
</div>
</div>
<div class ="box-2-ghost"></div>
<div class="box-text">
<div class="box-title">What if we just knew?</div>
<div class="small-text">
We all want to feel our best, but don't know where to start. Endless diets and dashboards only create confusion and anxiety.<br><br>
20 structured intervews illuminated the desire for practical steps, not idealistic, dogmatic lifestyle changes.<br><br>
</div>
</div>
</div>
<div class="box-row">
<div class="box">
<div class="box-title">Stories</div>
<div class="focus-column">
<div class="focus-text-center">Designed for discovery.</div>
<img src="Im/AH-Stories.webp" class="iPhone-3">
</div>
</div>
</div>
<div class="subtitle">Move it</div>
<div class="box-row">
<div class="box">
<div class="box-title">Get Moving</div>
<div class="focus-column">
<div class="focus-text-center">Music that moves you.</div>
<img src="Im/AH-Move.webp" class="iPhone-3">
</div>
</div>
</div>
<div class="box-row">
<div class="box-text">
<div class="box-title">Music That Moves You</div>
<div class="small-text">
What motivates us? For many, it's music—it's nearly instinctive.<br><br>
Let's take music's intrinsic potency and pair it with movement. Fitness is usually a means to an end, but here, it's envisioned as an experience to enjoy.<br><br>
</div>
</div>
<div class ="box-2-ghost"></div>
<div class="box-text">
<div class="box-title">Health as a byproduct</div>
<div class="small-text">
What if the goal wasn't hitting targets, but simply having fun—dancing, laughing, and losing yourself in a playlist? No calorie counting, no data obsession. Just play.<br><br>
Research hinted that health arises most sustainably through passion, not discipline alone. By designing for joy, could results become a natural byproduct?<br><br>
</div>
</div>
</div>
<div class="box-row">
<div class="box">
<div class="box-title">At your Fingertips</div>
<div class="focus-row">
<div class="focus-text">A holistic overview, insanely smart.</div>
<img src="Im/AH-Walk.webp" class="iPhone-2">
</div>
</div>
</div>
<div class="subtitle">Progress</div>
<div class="box-row">
<div class="box">
<div class="box-title">Achievement at a Glance</div>
<div class="focus-column">
<div class="focus-text-center">Go Further.</div>
<img src="Im/AH-Progress.webp" class="iPhone-3">
</div>
</div>
</div>
<div class="box-row">
<div class="box-text">
<div class="box-title">Progress Through Inspiration</div>
<div class="small-text">
Inspired by Apple's Think Different campaign, Progress puts inspiration and health in one place.<br><br>
The provocative quotes from humanity's best challenge us to go further, offering a more emotional approach to self-improvement—one that considers both mind and body.<br><br>
</div>
</div>
<div class ="box-2-ghost"></div>
<div class="box-text">
<div class="box-title">Health in the 21st Century</div>
<div class="small-text">
For too long, health has felt clinical and cold. It's treated as a pure arithmetic problem of calories tracked and steps counted. Solutions imposed top-down, devoid of joy.<br><br>
This is only a small sketch of my vision for health as a lifelong journey of discovery, a category desperately in need of its own 1984 Macintosh ad.<br><br>
</div>
</div>
</div>
<div class="box-row">
<div class="box">
<div class="box-title">Health at a Glance</div>
<div class="focus-row">
<div class="focus-text">Easy to read trends.</div>
<img src="Im/AH-Dash.webp" class="iPhone">
</div>
</div>
</div>
<div class="box-row">
<div class="box">
<div class="box-title">Dive Deeper</div>
<div class="focus-row">
<div class="focus-text">Get context, or just learn.</div>
<img src="Im/AH-Dive.webp" class="iPhone-2">
</div>
</div>
</div>
<div class="subtitle">Lessons Learned</div>
<div class="box-row">
<div class="box-text">
<div class="box-title">The Art of Color</div>
<div class="small-text">
Color is a creature unto itself. Demanding, dynamic, chomping at the bit for attention.<br><br>
Readability, flow, tone - all can collapse or harmonize based on subtle color choices. It can bring joy or serious confusion, so it forced myself to think critically about its use.
</div>
</div>
<div class ="box-2-ghost"></div>
<div class="box">
<div class="box-title">A New Frontier in Health</div>
<div class="small-text">
A profound shift is coming to health and wellness. Sure, technology can quantify our lives, but it cannot make them move.<br><br>
We need a solution that better understands our minds and differing energies through each week—that tap into what makes us fundamentally human.<br><br>
</div>
</div>
</div>
<div class="box-row">
<div class="box">
<div class="box-title">Path to Lifestyle</div>
<div class="focus-column">
<img src="Im/AH-LifeOld.webp" class="Evolution">
</div>
</div>
</div>
<div class="box-row">
<div class="box">
<div class="box-title">Path to Move</div>
<div class="focus-column">
<img src="Im/AH-MotivationOld.webp" class="Evolution">
</div>
</div>
</div>
<div class="box-row">
<div class="box">
<div class="box-title">Path to Progress</div>
<div class="focus-column">
<img src="Im/AH-ProgressOld.webp" class="Evolution">
</div>
</div>
</div>
<div class="box-row" style="margin-bottom: 84px;">
<div class="box">
<div class="box-title">Path to Apple Health</div>
<div class="focus-column">
<img src="Im/AH-Mutations.webp" class="Evolution">
</div>
</div>
</div>
</main>
</body>