Flesh out and expand team documentatation

[jhfoo]

Quoting from Mission and Purpose: ...highly-effective community organizing team and capability...

• What does it mean to be 'highly effective'?
• What capabilities are desired as priority?
• In other words, how do we know when we're successful?

Quote: ... social media channels are only the first test-case...

• Any specific channels we're targeting as a start?
• What are we 'testing'?