diff --git a/django/researchdata/admin.py b/django/researchdata/admin.py
index db7bacd..6fbbed3 100644
--- a/django/researchdata/admin.py
+++ b/django/researchdata/admin.py
@@ -108,7 +108,7 @@ class PromptAdminView(GenericAdminView):
 @admin.register(models.Response)
 class ResponseAdminView(GenericAdminView):
     """
-    Customise the content of the list of Prompts in the Django admin
+    Customise the content of the list of Responses in the Django admin
     """
     list_display = ('id',
                     'response_content',
@@ -118,3 +118,22 @@ class ResponseAdminView(GenericAdminView):
                     'meta_lastupdated_datetime')
     list_filter = ('admin_approved',)
     actions = (approve, unapprove)
+
+
+@admin.register(models.NotRelevantReport)
+class NotRelevantReportAdminView(GenericAdminView):
+    """
+    Customise the content of the list of NotRelevantReports in the Django admin
+    """
+    list_display = ('id',
+                    'prompt',
+                    'user_search_query',
+                    'meta_created_datetime')
+
+
+@admin.register(models.DataInsert)
+class DataInsertAdminView(GenericAdminView):
+    """
+    Customise the content of the list of DataInserts in the Django admin
+    """
+    list_display = ('id', 'meta_created_datetime')
diff --git a/django/researchdata/migrations/0002_datainsert_notrelevantreport.py b/django/researchdata/migrations/0002_datainsert_notrelevantreport.py
new file mode 100644
index 0000000..edeb4e9
--- /dev/null
+++ b/django/researchdata/migrations/0002_datainsert_notrelevantreport.py
@@ -0,0 +1,35 @@
+# Generated by Django 4.2.17 on 2024-12-24 21:53
+
+from django.db import migrations, models
+import django.db.models.deletion
+
+
+class Migration(migrations.Migration):
+
+    dependencies = [
+        ('researchdata', '0001_initial'),
+    ]
+
+    operations = [
+        migrations.CreateModel(
+            name='DataInsert',
+            fields=[
+                ('id', models.BigAutoField(auto_created=True, primary_key=True, serialize=False, verbose_name='ID')),
+                ('create_triggers', models.TextField(blank=True, help_text='Include a comma separated list of new Triggers to create them, e.g. "apple, banana, pear"', null=True)),
+                ('meta_created_datetime', models.DateTimeField(auto_now_add=True, verbose_name='created')),
+            ],
+        ),
+        migrations.CreateModel(
+            name='NotRelevantReport',
+            fields=[
+                ('id', models.BigAutoField(auto_created=True, primary_key=True, serialize=False, verbose_name='ID')),
+                ('user_search_query', models.TextField()),
+                ('admin_notes', models.TextField(blank=True, null=True)),
+                ('meta_created_datetime', models.DateTimeField(auto_now_add=True, verbose_name='created')),
+                ('prompt', models.ForeignKey(on_delete=django.db.models.deletion.PROTECT, related_name='notrelevantreports', to='researchdata.prompt')),
+            ],
+            options={
+                'ordering': ['-meta_created_datetime'],
+            },
+        ),
+    ]
diff --git a/django/researchdata/models.py b/django/researchdata/models.py
index c841f14..6a5373b 100644
--- a/django/researchdata/models.py
+++ b/django/researchdata/models.py
@@ -136,3 +136,47 @@ def __str__(self):
 
     class Meta:
         ordering = ['-meta_created_datetime']
+
+
+class NotRelevantReport(models.Model):
+    """
+    The report that a user submits if information is not relevant to their search
+    """
+
+    prompt = models.ForeignKey(Prompt, related_name='notrelevantreports', on_delete=models.PROTECT)
+    user_search_query = models.TextField()
+
+    admin_notes = models.TextField(blank=True, null=True)
+
+    meta_created_datetime = models.DateTimeField(auto_now_add=True, verbose_name="created")
+
+    def __str__(self):
+        return f'Response #{self.id} - {str(self.meta_created_datetime)[:19]}: {textwrap.shorten(self.response_content, width=50, placeholder="...")}'
+
+    class Meta:
+        ordering = ['-meta_created_datetime']
+
+
+class DataInsert(models.Model):
+    """
+    A model that allows data to be easily inserted into other models in this project
+    """
+
+    create_triggers = models.TextField(
+        blank=True, null=True,
+        help_text='Include a comma separated list of new Triggers to create them, e.g. "apple, banana, pear"'
+    )
+    meta_created_datetime = models.DateTimeField(auto_now_add=True, verbose_name="created")
+
+    def save(self, *args, **kwargs):
+        """
+        Create objects for each specified field.
+        """
+        # Triggers
+        if self.create_triggers:
+            for trigger in self.create_triggers.split(','):
+                t = trigger.strip()
+                if len(t):
+                    Trigger.objects.get_or_create(trigger_text=t)
+        # Save this DataInsert object
+        super().save(*args, **kwargs)
diff --git a/django/researchdata/urls.py b/django/researchdata/urls.py
index cf44880..175c36f 100644
--- a/django/researchdata/urls.py
+++ b/django/researchdata/urls.py
@@ -7,4 +7,5 @@
 urlpatterns = [
     path('prompt/get/', views.prompt_get, name='prompt-get'),
     path('response/post/', views.response_post, name='response-post'),
+    path('notrelevantreport/post/', views.notrelevantreport_post, name='notrelevantreport-post'),
 ]
diff --git a/django/researchdata/views.py b/django/researchdata/views.py
index ed14d89..b25f6a7 100644
--- a/django/researchdata/views.py
+++ b/django/researchdata/views.py
@@ -1,4 +1,5 @@
 from django.http import JsonResponse
+from django.forms.models import model_to_dict
 from django.views.decorators.csrf import csrf_exempt
 from . import models
 
@@ -9,21 +10,48 @@ def prompt_get(request):
     """
 
     user_search_query = request.GET.get('user_search_query', '')
+    search_exact = int(request.GET.get('search_exact', '0'))
+    topics_exclude_get = request.GET.get('topics_exclude', '')
+    topics_exclude = []
+    if len(topics_exclude_get):
+        for topic in topics_exclude_get.split(','):
+            if topic:
+                topics_exclude.append(int(topic))
     if len(user_search_query):
-        # Try to find a match for each word in user search query
-        # E.g. if user searches "the ukraine war" then match "ukraine" and return prompt data
-        # If multiple found, return the highest priority prompt
-        for word in user_search_query.split(' '):
-            prompt = models.Prompt.objects.filter(triggers__trigger_text__icontains=word).order_by('-priority').first()
+        # If user has requested an exact search, include the full search term
+        # Otherwise, do a search for each individual word in the search query
+        search_terms = [user_search_query] if search_exact == 1 else user_search_query.split(' ')
+        for search_term in search_terms:
+            # Clean search term, if user hasn't asked for an exact search
+            # e.g. if user searches "walking" or "walks" remove the extra chars to just get "walk"
+            if search_exact == 0:
+                # Remove 's' from end, as this is likely plural
+                if len(search_term) > 2 and search_term.endswith('s'):
+                    search_term = search_term[:-1]
+                # Remove 'ing' and 'ies' from end
+                elif len(search_term) > 4 and search_term.endswith('ing') or search_term.endswith('ies'):
+                    search_term = search_term[:-3]
+            # Find a prompt that matches the search term
+            prompts = models.Prompt.objects.all()
+            if len(topics_exclude):
+                prompts = prompts.exclude(id__in=topics_exclude)
+            prompt = prompts.filter(triggers__trigger_text__icontains=search_term).order_by('-priority').first()
+            # Build the response data dict, with a list of available topics
+            response_data = {
+                'topics': [
+                    {**model_to_dict(topic), **{'excluded': 1 if topic.id in topics_exclude else 0}}
+                    for topic in models.TopicGroup.objects.all()
+                ]
+            }
+            # If a prompt is found, add it to the response dict
             if prompt:
-                return JsonResponse({
-                    'prompt': {
-                        'id': prompt.id,
-                        'topic': str(prompt.topic),
-                        'prompt_content': prompt.prompt_content.replace('\n', '<br>'),
-                        'response_required': prompt.response_required
-                    }
-                })
+                response_data['prompt'] = {
+                    'id': prompt.id,
+                    'topic': str(prompt.topic),
+                    'prompt_content': prompt.prompt_content.replace('\n', '<br>'),
+                    'response_required': prompt.response_required
+                }
+            return JsonResponse(response_data)
 
     # If a matching prompt can't be found then return a False prompt to client
     return JsonResponse({'prompt': False})
@@ -37,14 +65,29 @@ def response_post(request):
 
     user_response_content = request.POST.get('user_response_content', '')
     active_prompt_id = request.POST.get('active_prompt_id', '')
-
     response = None
-
     if len(user_response_content) and len(active_prompt_id):
         response = models.Response.objects.create(
             prompt=models.Prompt.objects.get(id=active_prompt_id),
             response_content=user_response_content
         )
-
     data = {'response_saved': 1 if response else 0}
     return JsonResponse(data)
+
+
+@csrf_exempt
+def notrelevantreport_post(request):
+    """
+    Function-based view to create a new NotRelevantReport data object
+    """
+
+    active_prompt_id = request.POST.get('active_prompt_id', '')
+    user_search_query = request.POST.get('user_search_query', '')
+    report = None
+    if len(user_search_query) and len(active_prompt_id):
+        report = models.NotRelevantReport.objects.create(
+            prompt=models.Prompt.objects.get(id=active_prompt_id),
+            user_search_query=user_search_query
+        )
+    data = {'report_saved': 1 if report else 0}
+    return JsonResponse(data)
diff --git a/web_extension_chrome/local_settings.example.js b/web_extension_chrome/local_settings.example.js
index 8dead8c..4db6ed6 100644
--- a/web_extension_chrome/local_settings.example.js
+++ b/web_extension_chrome/local_settings.example.js
@@ -12,4 +12,5 @@ Don't change the const names as these are used elsewhere in the extension.
 // Provide the URLs for the API request (used in popup.js to get/post data from/to the API)
 const apiUrl = 'http://localhost:8001';
 const apiUrlPromptGet = `${apiUrl}/data/prompt/get/`;
-const apiUrlPromptPost = `${apiUrl}/data/response/post/`;
+const apiUrlResponsePost = `${apiUrl}/data/response/post/`;
+const apiUrlNotRelevantReportPost = `${apiUrl}/data/notrelevantreport/post/`;
diff --git a/web_extension_chrome/manifest.json b/web_extension_chrome/manifest.json
index c5b2b05..2f81458 100644
--- a/web_extension_chrome/manifest.json
+++ b/web_extension_chrome/manifest.json
@@ -1,7 +1,7 @@
 {
     "manifest_version": 3,
     "name": "Ethical Interface",
-    "version": "1.0.0",
+    "version": "1.1.0",
     "description": "Engage with the Ethical Interface research project run by Rosie Graham at the University of Birmingham",
     "permissions": ["tabs"],
     "host_permissions": ["<all_urls>"],
diff --git a/web_extension_chrome/popup.css b/web_extension_chrome/popup.css
index ae66d9d..8396ddb 100644
--- a/web_extension_chrome/popup.css
+++ b/web_extension_chrome/popup.css
@@ -89,6 +89,26 @@ strong {
     text-align: center;
 }
 
+#notrelevanttoggle {
+    width: fit-content;
+    margin: 3em auto 1em auto;
+    color: #AAA;
+    text-decoration: underline;
+    cursor: pointer;
+}
+
+#notrelevant {
+    display: none;
+    background: rgba(255, 255, 255, 0.1);
+    padding: 1em;
+    margin: 1em 0;
+}
+
+#notrelevant span {
+    text-decoration: underline;
+    cursor: pointer;
+}
+
 #popup-footer {
     border-top: 0.2em solid white;
     padding-top: 0.5em;
diff --git a/web_extension_chrome/popup.js b/web_extension_chrome/popup.js
index 3d7c222..cd33530 100644
--- a/web_extension_chrome/popup.js
+++ b/web_extension_chrome/popup.js
@@ -8,80 +8,153 @@ $(document).ready(function(){
 
     const container = $('#popup-main');
     let activePromptId;
+    let userSearchQuery;
+    let searchExact = 0;
+    let topicsExclude = '';
 
     // async: Load the main content of the popup by using the user's search query to interact with the web API
-    (async () => {
-        const activeTab = await getActiveTab();
-        const queryParameters = activeTab.url.split('?')[1];
-        const urlParameters = new URLSearchParams(queryParameters);
-        const userSearchQuery = urlParameters.get('q');
+    function loadMainContent(){
+        (async () => {
+            const activeTab = await getActiveTab();
+            const queryParameters = activeTab.url.split('?')[1];
+            const urlParameters = new URLSearchParams(queryParameters);
+            userSearchQuery = urlParameters.get('q');
 
-        // If on a valid Google search results page
-        if (activeTab.url.includes('google.com/search') && userSearchQuery) {
-            container.html(`<div id="searchquery">You searched for:<br><strong>${userSearchQuery}</strong></div>`);
+            // If on a valid Google search results page
+            if (activeTab.url.includes('google.com/search') && userSearchQuery) {
+                container.html(`<div id="searchquery">You searched for:<br><strong>${userSearchQuery}</strong></div>`);
 
-            // Get the prompt via AJAX based on user's search query
-            $.get(`${apiUrlPromptGet}?user_search_query=${userSearchQuery}`, function(data){
-                // Define prompt object
-                let prompt = data.prompt;
-                // If a valid prompt was found then display it
-                if (prompt){
-                    activePromptId = prompt.id;
-                    // Build HTML
-                    let htmlToInject = `
-                    <div id="prompt">
-                        <div id="prompt-topic">
-                            Your search appears to be related to a research topic that we're interested in:
-                            <strong>${prompt.topic}</strong>
-                        </div>
-                        <div id="prompt-content">
-                            ${prompt.prompt_content}
-                        </div>
-                    </div>`;
-                    // Add response
-                    if (prompt.response_required){
+                // Get the prompt via AJAX based on user's search query
+                $.get(`${apiUrlPromptGet}?user_search_query=${userSearchQuery}&search_exact=${searchExact}&topics_exclude=${topicsExclude}`, function(data){
+                    let prompt = data.prompt;
+                    let htmlToInject = '';
+                    // If a valid prompt was found then display it
+                    if (prompt){
+                        activePromptId = prompt.id;
+                        // Build HTML
                         htmlToInject += `
-                        <div id="response">
-                            <textarea id="response-content" placeholder="Type your response here..." required></textarea>
-                            <button id="response-post-button">Submit response</button>
+                        <div id="prompt">
+                            <div id="prompt-topic">
+                                Your search appears to be related to a research topic that we're interested in:
+                                <strong>${prompt.topic}</strong>
+                            </div>
+                            <div id="prompt-content">
+                                ${prompt.prompt_content}
+                            </div>
                         </div>`;
+                        // Add response
+                        if (prompt.response_required){
+                            htmlToInject += `
+                            <div id="response">
+                                <textarea id="response-content" placeholder="Type your response here..." required></textarea>
+                                <button id="response-post-button">Submit response</button>
+                            </div>`;
+                        }
+                    }
+                    // If a valid prompt was NOT found then show helpful message to user
+                    else {
+                        htmlToInject += `
+                            <p>Your search doesn't appear to be related to our current research interests.</p>
+                            <p>Please try adjusting your search or contact us for further support.</p>
+                        `;
                     }
+                    // Add content for allowing user to take action if search isn't relevant
+                    // User can try again by doing an exact search or create a report
+                    htmlToInject += `
+                    <div id="notrelevanttoggle">Result not relevant?</div>
+                    <div id="notrelevant">
+                        <p>
+                            If this information shown above isn't relevant to your search, please try <span id="notrelevant-exactsearch">reloading with an exact search match</span>.
+                        </p>
+                        <p>
+                            You can also try limiting which topics are included. Untick a topic and click Reload to try again without these topics:`;
+                            for (var i = 0; i < data.topics.length; i++){
+                                let topic = data.topics[i];
+                                let checked = ' checked';
+                                if (topic['excluded'] == 1) checked = ''
+                                htmlToInject += `<div class="notrelevant-topic">
+                                    <input type="checkbox" id="topic-${topic['id']}" name="includetopic" value="${topic['id']}"${checked}>
+                                    <label for="topic-${topic['id']}"> ${topic['name']}</label>
+                                </div>`;
+                            }
+                            htmlToInject += `
+                            <button id="notrelevant-topic-reload">Reload</button>
+                        </p>
+                        <p>
+                            If the information shown still isn't relevant to your search, please <span id="notrelevant-report">report this to us</span> so that we can work to improve the accuracy of this tool.
+                        </p>
+                    </div>`;
                     // Inject HTML
                     container.append(htmlToInject);
-                }
-                // If a valid prompt was NOT found then show helpful message to user
-                else {
+                }).fail(function(){
+                    // If the get request fails, display an appropriate message to user
                     container.append(`
-                        <p>Your search doesn't appear to be related to our current research interests.</p>
-                        <p>Please try adjusting your search or contact us for further support.</p>
+                        <p>There's been an error when trying to connect to the server.</p>
+                        <p>Please try again or contact us for support if the problem persists.</p>
                     `);
-                }
-            }).fail(function(){
-                // If the get request fails, display an appropriate message to user
-                container.append(`
-                    <p>There's been an error when trying to connect to the server.</p>
-                    <p>Please try again or contact us for support if the problem persists.</p>
-                `);
-            });
+                });
 
-        }
-        // If not on a valid Google search results page
-        else {
-            container.html(`
-                <p>You're not currently on a Google search results page.</p>
-                <p>To use this extension please perform a <a href="https://www.google.com" target="_blank">Google search</a> and then load this extension again.</p>`
-            );
-        }
-    })();
+            }
+            // If not on a valid Google search results page
+            else {
+                container.html(`
+                    <p>You're not currently on a Google search results page.</p>
+                    <p>To use this extension please perform a <a href="https://www.google.com" target="_blank">Google search</a> and then load this extension again.</p>`
+                );
+            }
+        })();
+    }
+    // Load content on popup start
+    loadMainContent();
+
+    // User clicks "not relevant" exact search button:
+    // Reloads search using 'exact search' that will only match the entire search term, not words within it
+    $('body').on('click', '#notrelevanttoggle', function(){
+        $('#notrelevant').toggle();
+    });
+
+    // User clicks "not relevant" exact search button:
+    // Reloads search using 'exact search' that will only match the entire search term, not words within it
+    $('body').on('click', '#notrelevant-exactsearch', function(){
+        searchExact = 1;
+        loadMainContent();
+    });
+
+    // User clicks the "not relevant" topic reload button:
+    // Reloads search and excludes any unticked topics
+    $('body').on('click', '#notrelevant-topic-reload', function(){
+        topicsExclude = $(".notrelevant-topic input:checkbox:not(:checked)").map(function(){return $(this).val();}).get().join(',');
+        loadMainContent();
+    });
+
+    // User clicks the "not relevant" report post button:
+    // Sends report to API
+    $('body').on('click', '#notrelevant-report', function(){
+        $.post(apiUrlNotRelevantReportPost, {user_search_query: userSearchQuery, active_prompt_id: activePromptId}, function(data, status){
+            if (data.report_saved == 1){
+                container.html('<div id="report-post-success">Thank you, your report has been successfully sent to us and will be used to improve the product.<br>Please contact us if you would like to provide further feedback</div><button class="btn-close">Finished</button>');
+            }
+            else {
+                container.html('<div id="report-post-failed">Error: Your report was not sent successfully. Please try again or contact us for further support.');
+            }
+        }).fail(function(){
+            // If the post request fails, display an appropriate message to user
+            container.append(`
+                <p>There's been an error when trying to send your report to the server.</p>
+                <p>Please try again or contact us for support if the problem persists.</p>
+            `);
+        });
+    });
 
-    // User clicks the response post button: sends response to API
+    // User clicks the response post button:
+    // Sends response to API
     $('body').on('click', '#response-post-button', function(){
         let responseContent = $('#response-content').val();
         if (responseContent.length > 0){
             // Post the response
-            $.post(apiUrlPromptPost, {user_response_content: responseContent, active_prompt_id: activePromptId}, function(data, status){
+            $.post(apiUrlResponsePost, {user_response_content: responseContent, active_prompt_id: activePromptId}, function(data, status){
                 if (data.response_saved == 1){
-                    container.html('<div id="response-post-success">Your response has been successfully posted!</div><button id="response-post-finished-button">Finished</button>');
+                    container.html('<div id="response-post-success">Your response has been successfully posted!</div><button class="btn-close">Finished</button>');
                 }
                 else {
                     container.html('<div id="response-post-failed">Error: Your post was not saved successfully. Please try again or contact us for further support.');
@@ -96,8 +169,9 @@ $(document).ready(function(){
         }
     });
 
-    // User clicks the finished button: close pop up
-    $('body').on('click', '#response-post-finished-button', function(){
+    // User clicks the finished button:
+    // Closes pop up
+    $('body').on('click', '.btn-close', function(){
         window.close();
     });
 });
\ No newline at end of file