diff --git a/.gitignore b/.gitignore
index 53676d1..e859da0 100644
--- a/.gitignore
+++ b/.gitignore
@@ -2,3 +2,4 @@
 dbcredentials.txt
 env
 *.pyc
+config.json
diff --git a/config.json b/config.json
deleted file mode 100644
index 2042e57..0000000
--- a/config.json
+++ /dev/null
@@ -1,4 +0,0 @@
-{
-    "models" : ["pardot", "segment", "snowplow", "trello"],
-    "schema" : "analyst_collective"
-}
diff --git a/models/adwords/model.sql b/models/adwords/model.sql
new file mode 100644
index 0000000..5e771a0
--- /dev/null
+++ b/models/adwords/model.sql
@@ -0,0 +1,26 @@
+create or replace view {schema}.adwords_summary as (
+  with ad_data as
+    (
+    select 
+      lower(addestinationurl) as cleanurl,
+      * 
+    from 
+      adwords.adwords12218869_v2 -- How do I make this work regardless of the extension?
+    )
+  select 
+    REPLACE(REGEXP_SUBSTR(cleanurl,'utm_source=[^&]*'),'utm_source=','') as "@utm_source",
+    REPLACE(REGEXP_SUBSTR(cleanurl,'utm_medium=[^&]*'),'utm_medium=','') as "@utm_medium",
+    REPLACE(REGEXP_SUBSTR(cleanurl,'utm_campaign=[^&]*'),'utm_campaign=','') as "@utm_campaign",
+    REPLACE(REGEXP_SUBSTR(cleanurl,'utm_content=[^&]*'),'utm_content=','') as "@utm_content",
+    REPLACE(REGEXP_SUBSTR(cleanurl,'utm_term=[^&]*'),'utm_term=','') as "@utm_term",
+    campaign as "@campaign_name"
+    impressions::integer as "@impressions",
+    adcost::float as "@cost",
+    date::date as "@date",
+    adclicks::integer as "@clicks",
+    SPLIT_PART(cleanurl,'?',1) as "@base_url",
+    SPLIT_PART(cleanurl,'?',2) as querystring,
+    *
+  from 
+    ad_data
+  )
diff --git a/models/adwords/model_tests.sql b/models/adwords/model_tests.sql
new file mode 100644
index 0000000..145a376
--- /dev/null
+++ b/models/adwords/model_tests.sql
@@ -0,0 +1,11 @@
+create or replace view {schema}.model_tests
+ (name, description, result)
+ as (
+
+   select
+     'adwords_fresher_than_one_day',
+     'Most recent adwords entry is no more than one day old',
+  max("@date"::date) > current_date - '1 day'::interval
+  from {schema}.adwords_summary
+
+ );
diff --git a/models/facebook_ads/model.sql b/models/facebook_ads/model.sql
new file mode 100644
index 0000000..a389f11
--- /dev/null
+++ b/models/facebook_ads/model.sql
@@ -0,0 +1,35 @@
+create or replace view {schema}.facebook_ads_summary as (
+  with ad_data as
+    (
+    select
+      ag.name as adgroup_name,
+      lower(nvl(object_url,link_url,object_story_spec__link_data__link)) as addestinationurl,
+      i.*
+    from
+      facebook.facebook_insights_101441173373823 i
+      join
+        facebook.facebook_adgroup_101441173373823 ag
+      on
+        ag.id = i.adgroup_id
+      join
+        facebook.facebook_adcreative_101441173373823 ac
+      on 
+        ag.creative__id = ac.id
+    )
+  select 
+    REPLACE(REGEXP_SUBSTR(addestinationurl,'utm_source=[^&]*'),'utm_source=','') as "@utm_source",
+    REPLACE(REGEXP_SUBSTR(addestinationurl,'utm_medium=[^&]*'),'utm_medium=','') as "@utm_medium",
+    REPLACE(REGEXP_SUBSTR(addestinationurl,'utm_campaign=[^&]*'),'utm_campaign=','') as "@utm_campaign",
+    REPLACE(REGEXP_SUBSTR(addestinationurl,'utm_content=[^&]*'),'utm_content=','') as "@utm_content",
+    REPLACE(REGEXP_SUBSTR(addestinationurl,'utm_term=[^&]*'),'utm_term=','') as "@utm_term",
+    adgroup_name as "@campaign_name",
+    impressions::integer as "@impressions",
+    spend::float as "@cost",
+    date_start::date as "@date",
+    clicks::integer as "@clicks",
+    SPLIT_PART(addestinationurl,'?',1) as "@base_url",
+    SPLIT_PART(addestinationurl,'?',2) as querystring,
+    *
+  from 
+    ad_data
+  )
diff --git a/models/facebook_ads/model_tests.sql b/models/facebook_ads/model_tests.sql
new file mode 100644
index 0000000..00dcdb4
--- /dev/null
+++ b/models/facebook_ads/model_tests.sql
@@ -0,0 +1,11 @@
+create or replace view {schema}.model_tests
+ (name, description, result)
+ as (
+
+   select
+     'facebook_ads_fresher_than_one_day',
+     'Most recent facebook ads entry is no more than one day old',
+  max("@date"::date) > current_date - '1 day'::interval
+  from {schema}.facebook_ads_summary
+
+ );
diff --git a/models/ppc/model.sql b/models/ppc/model.sql
new file mode 100644
index 0000000..1af016e
--- /dev/null
+++ b/models/ppc/model.sql
@@ -0,0 +1,51 @@
+-- assuming there is google adwords and facebook ads.
+-- need to make this flexible such that we can detect any relevant paid ad platforms and union them in.
+
+create or replace view {schema}.ppc_consolidated_summary as (
+  (
+    select 
+      *
+    from
+      (
+        select
+          'Google' as "@adnetwork",
+          "@campaign_name",
+          "@utm_source",
+          "@utm_medium",
+          "@utm_campaign",
+          "@utm_content",
+          "@utm_term",
+          "@impressions"::integer,
+          "@cost"::float,
+          "@date"::date,
+          "@clicks"::integer,
+          "@base_url"
+        from
+          {schema}.adwords_summary
+      )
+  )
+  -- union if other adnetworks present. can we make this happen automatically?
+  union all
+    (
+      select
+        *
+      from
+      (
+        select
+          'Facebook' as "@adnetwork",
+          "@campaign_name",
+          "@utm_source",
+          "@utm_medium",
+          "@utm_campaign",
+          "@utm_content",
+          "@utm_term",
+          "@impressions"::integer,
+          "@cost"::float,
+          "@date"::date,
+          "@clicks"::integer,
+          "@base_url"
+        from
+          {schema}.facebook_summary
+      )
+    )
+)