Setup GA goals

[afterwire]

then goals are: Visited Give Page (just with the destination url), Visitor Loyalty - Time on Site (5 minutes or more), and Newsletter Signup (event with category equals to Newsletter and action equals to Subscribe)

they have ecommerce set up through their donation platform so a donation is a "sale"

[afterwire]

I've set all of this up for the new website with the exception of the newsletter signup as we are still waiting to have the full pardot integration as per issue #44