diff --git a/components/datatypes/paid-media/paid-media-additional-field.example.1.json b/components/datatypes/paid-media/paid-media-additional-field.example.1.json
new file mode 100644
index 000000000..f54bb1bff
--- /dev/null
+++ b/components/datatypes/paid-media/paid-media-additional-field.example.1.json
@@ -0,0 +1,4 @@
+{
+  "xdm:fieldName": "platform_specific_metric",
+  "xdm:stringValue": "high_engagement"
+}
diff --git a/components/datatypes/paid-media/paid-media-additional-field.example.2.json b/components/datatypes/paid-media/paid-media-additional-field.example.2.json
new file mode 100644
index 000000000..35b9e641e
--- /dev/null
+++ b/components/datatypes/paid-media/paid-media-additional-field.example.2.json
@@ -0,0 +1,4 @@
+{
+  "xdm:fieldName": "custom_score",
+  "xdm:numberValue": 87.5
+}
diff --git a/components/datatypes/paid-media/paid-media-additional-field.example.3.json b/components/datatypes/paid-media/paid-media-additional-field.example.3.json
new file mode 100644
index 000000000..7c3df7a15
--- /dev/null
+++ b/components/datatypes/paid-media/paid-media-additional-field.example.3.json
@@ -0,0 +1,4 @@
+{
+  "xdm:fieldName": "is_optimized",
+  "xdm:booleanValue": true
+}
diff --git a/components/datatypes/paid-media/paid-media-additional-field.example.4.json b/components/datatypes/paid-media/paid-media-additional-field.example.4.json
new file mode 100644
index 000000000..326a38dc0
--- /dev/null
+++ b/components/datatypes/paid-media/paid-media-additional-field.example.4.json
@@ -0,0 +1,4 @@
+{
+  "xdm:fieldName": "last_updated",
+  "xdm:dateValue": "2025-01-15T10:30:00Z"
+}
diff --git a/components/datatypes/paid-media/paid-media-additional-field.schema.json b/components/datatypes/paid-media/paid-media-additional-field.schema.json
new file mode 100644
index 000000000..dcd3ec9e0
--- /dev/null
+++ b/components/datatypes/paid-media/paid-media-additional-field.schema.json
@@ -0,0 +1,43 @@
+{
+  "meta:license": [
+    "Copyright 2025 Adobe Systems Incorporated. All rights reserved.",
+    "This work is licensed under a Creative Commons Attribution 4.0 International (CC BY 4.0) license",
+    "you may not use this file except in compliance with the License. You may obtain a copy",
+    "of the License at https://creativecommons.org/licenses/by/4.0/"
+  ],
+  "$schema": "http://json-schema.org/draft-06/schema#",
+  "$id": "https://ns.adobe.com/xdm/datatypes/paid-media-additional-field",
+  "title": "Paid Media Additional Field",
+  "type": "object",
+  "description": "Flexible field structure for storing platform-specific or custom fields not defined in core schema.  Supports multiple value types to accommodate different data types from paid media network APIs.",
+  "properties": {
+    "xdm:fieldName": {
+      "title": "Field Name",
+      "type": "string",
+      "description": "Name of the additional field"
+    },
+    "xdm:stringValue": {
+      "title": "String Value",
+      "type": "string",
+      "description": "String value of the field"
+    },
+    "xdm:numberValue": {
+      "title": "Number Value",
+      "type": "number",
+      "description": "Numeric value of the field"
+    },
+    "xdm:booleanValue": {
+      "title": "Boolean Value",
+      "type": "boolean",
+      "description": "Boolean value of the field"
+    },
+    "xdm:dateValue": {
+      "title": "Date Value",
+      "type": "string",
+      "format": "date-time",
+      "description": "Date/time value of the field"
+    }
+  },
+  "required": ["xdm:fieldName"],
+  "meta:status": "experimental"
+}
diff --git a/components/datatypes/paid-media/paid-media-creative.example.1.json b/components/datatypes/paid-media/paid-media-creative.example.1.json
new file mode 100644
index 000000000..c0ab65816
--- /dev/null
+++ b/components/datatypes/paid-media/paid-media-creative.example.1.json
@@ -0,0 +1,34 @@
+{
+  "xdm:creativeID": "creative-12345",
+  "xdm:creativeType": "image",
+  "xdm:title": "Summer Sale - 50% Off",
+  "xdm:body": "Don't miss our biggest sale of the season. Shop now and save big on all summer items.",
+  "xdm:callToAction": "Shop Now",
+  "xdm:destinationURL": "https://example.com/summer-sale?utm_source=facebook&utm_campaign=summer2025",
+  "xdm:displayURL": "https://example.com/summer-sale",
+  "xdm:trackingURLs": [
+    {
+      "xdm:eventType": "impression",
+      "xdm:url": "https://tracking.example.com/imp?id=12345"
+    },
+    {
+      "xdm:eventType": "click",
+      "xdm:url": "https://tracking.example.com/click?id=12345"
+    }
+  ],
+  "xdm:assets": [
+    {
+      "xdm:assetID": "asset-001",
+      "xdm:assetType": "image",
+      "xdm:name": "summer-sale-hero.jpg",
+      "xdm:url": "https://cdn.example.com/images/summer-sale-hero.jpg",
+      "xdm:thumbnailURL": "https://cdn.example.com/images/summer-sale-hero-thumb.jpg",
+      "xdm:dimensions": {
+        "xdm:width": 1200,
+        "xdm:height": 628
+      },
+      "xdm:fileSize": 245760,
+      "xdm:hash": "a3f5c8d9e2b1f4a6c7d8e9f0a1b2c3d4"
+    }
+  ]
+}
diff --git a/components/datatypes/paid-media/paid-media-creative.example.2.json b/components/datatypes/paid-media/paid-media-creative.example.2.json
new file mode 100644
index 000000000..e0e25f0b6
--- /dev/null
+++ b/components/datatypes/paid-media/paid-media-creative.example.2.json
@@ -0,0 +1,24 @@
+{
+  "xdm:creativeID": "creative-67890",
+  "xdm:creativeType": "video",
+  "xdm:title": "New Product Launch",
+  "xdm:body": "Introducing our revolutionary new product. Watch the video to learn more.",
+  "xdm:callToAction": "Learn More",
+  "xdm:destinationURL": "https://example.com/new-product",
+  "xdm:assets": [
+    {
+      "xdm:assetID": "asset-video-001",
+      "xdm:assetType": "video",
+      "xdm:name": "product-launch-video.mp4",
+      "xdm:url": "https://cdn.example.com/videos/product-launch.mp4",
+      "xdm:thumbnailURL": "https://cdn.example.com/videos/product-launch-thumb.jpg",
+      "xdm:dimensions": {
+        "xdm:width": 1920,
+        "xdm:height": 1080
+      },
+      "xdm:fileSize": 15728640,
+      "xdm:duration": 30.5,
+      "xdm:hash": "b4e6d9f1a2c3e5d7f8a9b0c1d2e3f4a5"
+    }
+  ]
+}
diff --git a/components/datatypes/paid-media/paid-media-creative.example.3.json b/components/datatypes/paid-media/paid-media-creative.example.3.json
new file mode 100644
index 000000000..5c8d12f0e
--- /dev/null
+++ b/components/datatypes/paid-media/paid-media-creative.example.3.json
@@ -0,0 +1,43 @@
+{
+  "xdm:creativeID": "creative-carousel-001",
+  "xdm:creativeType": "carousel",
+  "xdm:title": "Explore Our Collection",
+  "xdm:body": "Swipe through our latest products and find your favorites.",
+  "xdm:callToAction": "View Collection",
+  "xdm:destinationURL": "https://example.com/collection",
+  "xdm:assets": [
+    {
+      "xdm:assetID": "asset-carousel-001",
+      "xdm:assetType": "image",
+      "xdm:name": "product-1.jpg",
+      "xdm:url": "https://cdn.example.com/carousel/product-1.jpg",
+      "xdm:dimensions": {
+        "xdm:width": 1080,
+        "xdm:height": 1080
+      },
+      "xdm:fileSize": 180224
+    },
+    {
+      "xdm:assetID": "asset-carousel-002",
+      "xdm:assetType": "image",
+      "xdm:name": "product-2.jpg",
+      "xdm:url": "https://cdn.example.com/carousel/product-2.jpg",
+      "xdm:dimensions": {
+        "xdm:width": 1080,
+        "xdm:height": 1080
+      },
+      "xdm:fileSize": 195584
+    },
+    {
+      "xdm:assetID": "asset-carousel-003",
+      "xdm:assetType": "image",
+      "xdm:name": "product-3.jpg",
+      "xdm:url": "https://cdn.example.com/carousel/product-3.jpg",
+      "xdm:dimensions": {
+        "xdm:width": 1080,
+        "xdm:height": 1080
+      },
+      "xdm:fileSize": 172032
+    }
+  ]
+}
diff --git a/components/datatypes/paid-media/paid-media-creative.schema.json b/components/datatypes/paid-media/paid-media-creative.schema.json
new file mode 100644
index 000000000..285da8a61
--- /dev/null
+++ b/components/datatypes/paid-media/paid-media-creative.schema.json
@@ -0,0 +1,187 @@
+{
+  "meta:license": [
+    "Copyright 2025 Adobe Systems Incorporated. All rights reserved.",
+    "This work is licensed under a Creative Commons Attribution 4.0 International (CC BY 4.0) license",
+    "you may not use this file except in compliance with the License. You may obtain a copy",
+    "of the License at https://creativecommons.org/licenses/by/4.0/"
+  ],
+  "$schema": "http://json-schema.org/draft-06/schema#",
+  "$id": "https://ns.adobe.com/xdm/datatypes/paid-media-creative",
+  "title": "Paid Media Creative",
+  "type": "object",
+  "description": "Data type representing creative assets and content for paid media ads",
+  "definitions": {
+    "paidMediaCreative": {
+      "properties": {
+        "xdm:creativeID": {
+          "type": "string",
+          "title": "Creative ID",
+          "description": "Unique identifier for the creative"
+        },
+        "xdm:creativeType": {
+          "type": "string",
+          "title": "Creative Type",
+          "description": "Type of creative content",
+          "enum": [
+            "image",
+            "video",
+            "carousel",
+            "collection",
+            "dynamic",
+            "text",
+            "html5",
+            "playable",
+            "other"
+          ],
+          "meta:enum": {
+            "image": "Static Image",
+            "video": "Video",
+            "carousel": "Carousel/Multi-image",
+            "collection": "Collection/Catalog",
+            "dynamic": "Dynamic Creative",
+            "text": "Text Only",
+            "html5": "HTML5/Rich Media",
+            "playable": "Playable Ad",
+            "other": "Other Creative Type"
+          }
+        },
+        "xdm:title": {
+          "type": "string",
+          "title": "Title",
+          "description": "Creative title or headline"
+        },
+        "xdm:body": {
+          "type": "string",
+          "title": "Body Text",
+          "description": "Main body text or description"
+        },
+        "xdm:callToAction": {
+          "type": "string",
+          "title": "Call to Action",
+          "description": "Call to action text or type"
+        },
+        "xdm:destinationURL": {
+          "type": "string",
+          "format": "uri",
+          "title": "Destination URL",
+          "description": "Landing page URL where users are directed"
+        },
+        "xdm:displayURL": {
+          "type": "string",
+          "format": "uri",
+          "title": "Display URL",
+          "description": "URL displayed in the ad"
+        },
+        "xdm:trackingURLs": {
+          "type": "array",
+          "title": "Tracking URLs",
+          "description": "Third-party tracking URLs",
+          "items": {
+            "type": "object",
+            "properties": {
+              "xdm:eventType": {
+                "type": "string",
+                "title": "Event Type",
+                "description": "Type of event being tracked (click, impression, conversion)"
+              },
+              "xdm:url": {
+                "type": "string",
+                "format": "uri",
+                "title": "Tracking URL",
+                "description": "The tracking URL"
+              }
+            }
+          }
+        },
+        "xdm:assets": {
+          "type": "array",
+          "title": "Creative Assets",
+          "description": "Media assets used in the creative",
+          "items": {
+            "$ref": "#/definitions/asset"
+          }
+        }
+      }
+    },
+    "asset": {
+      "properties": {
+        "xdm:assetID": {
+          "type": "string",
+          "title": "Asset ID",
+          "description": "Unique identifier for the asset"
+        },
+        "xdm:assetType": {
+          "type": "string",
+          "title": "Asset Type",
+          "description": "Type of media asset",
+          "enum": ["image", "video", "audio", "document", "other"],
+          "meta:enum": {
+            "image": "Image",
+            "video": "Video",
+            "audio": "Audio",
+            "document": "Document",
+            "other": "Other Asset Type"
+          }
+        },
+        "xdm:name": {
+          "type": "string",
+          "title": "Asset Name",
+          "description": "Name or title of the asset"
+        },
+        "xdm:url": {
+          "type": "string",
+          "format": "uri",
+          "title": "Asset URL",
+          "description": "URL where the asset can be accessed"
+        },
+        "xdm:thumbnailURL": {
+          "type": "string",
+          "format": "uri",
+          "title": "Thumbnail URL",
+          "description": "URL for asset thumbnail"
+        },
+        "xdm:dimensions": {
+          "type": "object",
+          "title": "Asset Dimensions",
+          "description": "Dimensions of the asset",
+          "properties": {
+            "xdm:width": {
+              "type": "integer",
+              "title": "Width",
+              "description": "Width in pixels",
+              "minimum": 0
+            },
+            "xdm:height": {
+              "type": "integer",
+              "title": "Height",
+              "description": "Height in pixels",
+              "minimum": 0
+            }
+          }
+        },
+        "xdm:fileSize": {
+          "type": "integer",
+          "title": "File Size",
+          "description": "File size in bytes",
+          "minimum": 0
+        },
+        "xdm:duration": {
+          "type": "number",
+          "title": "Duration",
+          "description": "Duration in seconds (for video/audio assets)"
+        },
+        "xdm:hash": {
+          "type": "string",
+          "title": "Asset Hash",
+          "description": "Unique hash identifier for the asset content"
+        }
+      }
+    }
+  },
+  "allOf": [
+    {
+      "$ref": "#/definitions/paidMediaCreative"
+    }
+  ],
+  "meta:status": "experimental"
+}
diff --git a/components/datatypes/paid-media/paid-media-targeting.example.1.json b/components/datatypes/paid-media/paid-media-targeting.example.1.json
new file mode 100644
index 000000000..063a8e690
--- /dev/null
+++ b/components/datatypes/paid-media/paid-media-targeting.example.1.json
@@ -0,0 +1,41 @@
+{
+  "xdm:geoTargeting": {
+    "xdm:countries": ["US", "CA", "GB"],
+    "xdm:regions": ["California", "New York", "Ontario"],
+    "xdm:cities": ["San Francisco", "New York", "Toronto"]
+  },
+  "xdm:demographicTargeting": {
+    "xdm:ageRanges": [
+      {
+        "xdm:minAge": 25,
+        "xdm:maxAge": 34
+      },
+      {
+        "xdm:minAge": 35,
+        "xdm:maxAge": 44
+      }
+    ],
+    "xdm:genders": ["all"],
+    "xdm:languages": ["en-US", "en-CA", "en-GB"]
+  },
+  "xdm:interestTargeting": {
+    "xdm:interests": ["Technology", "E-commerce", "Fashion"],
+    "xdm:behaviors": ["Online Shoppers", "Frequent Travelers"],
+    "xdm:customAudiences": [
+      {
+        "xdm:audienceID": "aud-12345",
+        "xdm:audienceName": "Website Visitors - Last 30 Days",
+        "xdm:audienceType": "retargeting"
+      }
+    ]
+  },
+  "xdm:deviceTargeting": {
+    "xdm:deviceTypes": ["mobile", "desktop"],
+    "xdm:operatingSystems": ["iOS", "Android", "Windows", "macOS"],
+    "xdm:browsers": ["Chrome", "Safari", "Firefox"]
+  },
+  "xdm:placementTargeting": {
+    "xdm:placements": ["feed", "stories", "search"],
+    "xdm:publisherCategories": ["News", "Entertainment", "Technology"]
+  }
+}
diff --git a/components/datatypes/paid-media/paid-media-targeting.example.2.json b/components/datatypes/paid-media/paid-media-targeting.example.2.json
new file mode 100644
index 000000000..3d3800b4d
--- /dev/null
+++ b/components/datatypes/paid-media/paid-media-targeting.example.2.json
@@ -0,0 +1,31 @@
+{
+  "xdm:geoTargeting": {
+    "xdm:countries": ["US"],
+    "xdm:radius": {
+      "xdm:latitude": 37.7749,
+      "xdm:longitude": -122.4194,
+      "xdm:radiusKm": 25
+    }
+  },
+  "xdm:demographicTargeting": {
+    "xdm:ageRanges": [
+      {
+        "xdm:minAge": 18,
+        "xdm:maxAge": 24
+      }
+    ],
+    "xdm:genders": ["female"]
+  },
+  "xdm:interestTargeting": {
+    "xdm:customAudiences": [
+      {
+        "xdm:audienceID": "aud-lookalike-001",
+        "xdm:audienceName": "Lookalike - High Value Customers",
+        "xdm:audienceType": "lookalike"
+      }
+    ]
+  },
+  "xdm:deviceTargeting": {
+    "xdm:deviceTypes": ["mobile"]
+  }
+}
diff --git a/components/datatypes/paid-media/paid-media-targeting.example.3.json b/components/datatypes/paid-media/paid-media-targeting.example.3.json
new file mode 100644
index 000000000..1a89e5f4b
--- /dev/null
+++ b/components/datatypes/paid-media/paid-media-targeting.example.3.json
@@ -0,0 +1,18 @@
+{
+  "xdm:geoTargeting": {
+    "xdm:countries": ["DE", "FR", "IT", "ES"],
+    "xdm:postalCodes": ["10115", "75001", "00100", "28001"]
+  },
+  "xdm:demographicTargeting": {
+    "xdm:ageRanges": [
+      {
+        "xdm:minAge": 45,
+        "xdm:maxAge": 65
+      }
+    ],
+    "xdm:languages": ["de-DE", "fr-FR", "it-IT", "es-ES"]
+  },
+  "xdm:deviceTargeting": {
+    "xdm:deviceTypes": ["desktop", "tablet"]
+  }
+}
diff --git a/components/datatypes/paid-media/paid-media-targeting.schema.json b/components/datatypes/paid-media/paid-media-targeting.schema.json
new file mode 100644
index 000000000..8016b905f
--- /dev/null
+++ b/components/datatypes/paid-media/paid-media-targeting.schema.json
@@ -0,0 +1,246 @@
+{
+  "meta:license": [
+    "Copyright 2025 Adobe Systems Incorporated. All rights reserved.",
+    "This work is licensed under a Creative Commons Attribution 4.0 International (CC BY 4.0) license",
+    "you may not use this file except in compliance with the License. You may obtain a copy",
+    "of the License at https://creativecommons.org/licenses/by/4.0/"
+  ],
+  "$schema": "http://json-schema.org/draft-06/schema#",
+  "$id": "https://ns.adobe.com/xdm/datatypes/paid-media-targeting",
+  "title": "Paid Media Targeting",
+  "type": "object",
+  "description": "Data type representing targeting specifications for paid media campaigns",
+  "definitions": {
+    "targeting": {
+      "properties": {
+        "xdm:geoTargeting": {
+          "type": "object",
+          "title": "Geographic Targeting",
+          "description": "Geographic targeting specifications",
+          "properties": {
+            "xdm:countries": {
+              "type": "array",
+              "title": "Countries",
+              "description": "Targeted countries (ISO country codes)",
+              "items": {
+                "type": "string"
+              }
+            },
+            "xdm:regions": {
+              "type": "array",
+              "title": "Regions/States",
+              "description": "Targeted regions or states",
+              "items": {
+                "type": "string"
+              }
+            },
+            "xdm:cities": {
+              "type": "array",
+              "title": "Cities",
+              "description": "Targeted cities",
+              "items": {
+                "type": "string"
+              }
+            },
+            "xdm:postalCodes": {
+              "type": "array",
+              "title": "Postal Codes",
+              "description": "Targeted postal codes",
+              "items": {
+                "type": "string"
+              }
+            },
+            "xdm:radius": {
+              "type": "object",
+              "title": "Radius Targeting",
+              "description": "Location radius targeting",
+              "properties": {
+                "xdm:latitude": {
+                  "type": "number",
+                  "title": "Latitude"
+                },
+                "xdm:longitude": {
+                  "type": "number",
+                  "title": "Longitude"
+                },
+                "xdm:radiusKm": {
+                  "type": "number",
+                  "title": "Radius (km)",
+                  "description": "Radius in kilometers"
+                }
+              }
+            }
+          }
+        },
+        "xdm:demographicTargeting": {
+          "type": "object",
+          "title": "Demographic Targeting",
+          "description": "Demographic targeting specifications",
+          "properties": {
+            "xdm:ageRanges": {
+              "type": "array",
+              "title": "Age Ranges",
+              "description": "Targeted age ranges",
+              "items": {
+                "type": "object",
+                "properties": {
+                  "xdm:minAge": {
+                    "type": "integer",
+                    "title": "Minimum Age"
+                  },
+                  "xdm:maxAge": {
+                    "type": "integer",
+                    "title": "Maximum Age"
+                  }
+                }
+              }
+            },
+            "xdm:genders": {
+              "type": "array",
+              "title": "Genders",
+              "description": "Targeted genders",
+              "items": {
+                "type": "string",
+                "enum": ["male", "female", "all", "unknown"],
+                "meta:enum": {
+                  "male": "Male",
+                  "female": "Female",
+                  "all": "All Genders",
+                  "unknown": "Unknown/Unspecified"
+                }
+              }
+            },
+            "xdm:languages": {
+              "type": "array",
+              "title": "Languages",
+              "description": "Targeted languages (ISO language codes)",
+              "items": {
+                "type": "string"
+              }
+            }
+          }
+        },
+        "xdm:interestTargeting": {
+          "type": "object",
+          "title": "Interest Targeting",
+          "description": "Interest and behavior targeting",
+          "properties": {
+            "xdm:interests": {
+              "type": "array",
+              "title": "Interests",
+              "description": "Targeted interest categories",
+              "items": {
+                "type": "string"
+              }
+            },
+            "xdm:behaviors": {
+              "type": "array",
+              "title": "Behaviors",
+              "description": "Targeted behaviors",
+              "items": {
+                "type": "string"
+              }
+            },
+            "xdm:customAudiences": {
+              "type": "array",
+              "title": "Custom Audiences",
+              "description": "Custom audience segments",
+              "items": {
+                "type": "object",
+                "properties": {
+                  "xdm:audienceID": {
+                    "type": "string",
+                    "title": "Audience ID"
+                  },
+                  "xdm:audienceName": {
+                    "type": "string",
+                    "title": "Audience Name"
+                  },
+                  "xdm:audienceType": {
+                    "type": "string",
+                    "title": "Audience Type",
+                    "enum": ["custom", "lookalike", "retargeting", "similar"],
+                    "meta:enum": {
+                      "custom": "Custom Audience",
+                      "lookalike": "Lookalike Audience",
+                      "retargeting": "Retargeting Audience",
+                      "similar": "Similar Audience"
+                    }
+                  }
+                }
+              }
+            }
+          }
+        },
+        "xdm:deviceTargeting": {
+          "type": "object",
+          "title": "Device Targeting",
+          "description": "Device and platform targeting",
+          "properties": {
+            "xdm:deviceTypes": {
+              "type": "array",
+              "title": "Device Types",
+              "description": "Targeted device types",
+              "items": {
+                "type": "string",
+                "enum": ["desktop", "mobile", "tablet", "tv", "other"],
+                "meta:enum": {
+                  "desktop": "Desktop",
+                  "mobile": "Mobile",
+                  "tablet": "Tablet",
+                  "tv": "Connected TV",
+                  "other": "Other Device"
+                }
+              }
+            },
+            "xdm:operatingSystems": {
+              "type": "array",
+              "title": "Operating Systems",
+              "description": "Targeted operating systems",
+              "items": {
+                "type": "string"
+              }
+            },
+            "xdm:browsers": {
+              "type": "array",
+              "title": "Browsers",
+              "description": "Targeted browsers",
+              "items": {
+                "type": "string"
+              }
+            }
+          }
+        },
+        "xdm:placementTargeting": {
+          "type": "object",
+          "title": "Placement Targeting",
+          "description": "Ad placement targeting",
+          "properties": {
+            "xdm:placements": {
+              "type": "array",
+              "title": "Placements",
+              "description": "Targeted ad placements",
+              "items": {
+                "type": "string"
+              }
+            },
+            "xdm:publisherCategories": {
+              "type": "array",
+              "title": "Publisher Categories",
+              "description": "Targeted publisher categories",
+              "items": {
+                "type": "string"
+              }
+            }
+          }
+        }
+      }
+    }
+  },
+  "allOf": [
+    {
+      "$ref": "#/definitions/targeting"
+    }
+  ],
+  "meta:status": "experimental"
+}
diff --git a/components/datatypes/paid-media/paid-media-url-tracking.example.1.json b/components/datatypes/paid-media/paid-media-url-tracking.example.1.json
new file mode 100644
index 000000000..80e201b2e
--- /dev/null
+++ b/components/datatypes/paid-media/paid-media-url-tracking.example.1.json
@@ -0,0 +1,18 @@
+{
+  "xdm:trackingTemplate": "{lpurl}?s_kwcid=AL!{userid}!3!{creative}!{matchtype}!{network}!{keyword}",
+  "xdm:finalUrlSuffix": "utm_source=google&utm_medium=cpc",
+  "xdm:customParameters": [
+    {
+      "xdm:key": "campaign_id",
+      "xdm:value": "{campaignid}"
+    },
+    {
+      "xdm:key": "adgroup_id",
+      "xdm:value": "{adgroupid}"
+    },
+    {
+      "xdm:key": "keyword",
+      "xdm:value": "{keyword}"
+    }
+  ]
+}
diff --git a/components/datatypes/paid-media/paid-media-url-tracking.example.2.json b/components/datatypes/paid-media/paid-media-url-tracking.example.2.json
new file mode 100644
index 000000000..eea92317d
--- /dev/null
+++ b/components/datatypes/paid-media/paid-media-url-tracking.example.2.json
@@ -0,0 +1,17 @@
+{
+  "xdm:trackingTemplate": "https://example.com/track?url={lpurl}&campaign={campaignid}",
+  "xdm:customParameters": [
+    {
+      "xdm:key": "utm_source",
+      "xdm:value": "facebook"
+    },
+    {
+      "xdm:key": "utm_campaign",
+      "xdm:value": "{campaign.name}"
+    },
+    {
+      "xdm:key": "utm_content",
+      "xdm:value": "{ad.id}"
+    }
+  ]
+}
diff --git a/components/datatypes/paid-media/paid-media-url-tracking.example.3.json b/components/datatypes/paid-media/paid-media-url-tracking.example.3.json
new file mode 100644
index 000000000..18595bcfc
--- /dev/null
+++ b/components/datatypes/paid-media/paid-media-url-tracking.example.3.json
@@ -0,0 +1,13 @@
+{
+  "xdm:finalUrlSuffix": "gclid={gclid}&msclkid={msclkid}",
+  "xdm:customParameters": [
+    {
+      "xdm:key": "source",
+      "xdm:value": "paid_search"
+    },
+    {
+      "xdm:key": "placement",
+      "xdm:value": "{placement}"
+    }
+  ]
+}
diff --git a/components/datatypes/paid-media/paid-media-url-tracking.schema.json b/components/datatypes/paid-media/paid-media-url-tracking.schema.json
new file mode 100644
index 000000000..4c31f7096
--- /dev/null
+++ b/components/datatypes/paid-media/paid-media-url-tracking.schema.json
@@ -0,0 +1,46 @@
+{
+  "meta:license": [
+    "Copyright 2025 Adobe Systems Incorporated. All rights reserved.",
+    "This work is licensed under a Creative Commons Attribution 4.0 International (CC BY 4.0) license",
+    "you may not use this file except in compliance with the License. You may obtain a copy",
+    "of the License at https://creativecommons.org/licenses/by/4.0/"
+  ],
+  "$schema": "http://json-schema.org/draft-06/schema#",
+  "$id": "https://ns.adobe.com/xdm/datatypes/paid-media-url-tracking",
+  "title": "Paid Media URL Tracking",
+  "type": "object",
+  "description": "URL tracking configuration for paid media campaigns, ad groups, and ads. Captures tracking templates and custom parameters used to track user clicks and conversions.",
+  "properties": {
+    "xdm:trackingTemplate": {
+      "type": "string",
+      "title": "Tracking URL Template",
+      "description": "URL tracking template with macros (e.g., {lpurl}?s_kwcid=AL!{userid}!3!{creative})"
+    },
+    "xdm:finalUrlSuffix": {
+      "type": "string",
+      "title": "Final URL Suffix",
+      "description": "Parameters appended to the final URL"
+    },
+    "xdm:customParameters": {
+      "type": "array",
+      "title": "Custom URL Parameters",
+      "description": "Custom tracking parameters configured for the entity",
+      "items": {
+        "type": "object",
+        "properties": {
+          "xdm:key": {
+            "type": "string",
+            "title": "Parameter Key",
+            "description": "Parameter name (e.g., 'utm_source', 'campaign_id')"
+          },
+          "xdm:value": {
+            "type": "string",
+            "title": "Parameter Value",
+            "description": "Parameter value or macro (e.g., '{campaignid}')"
+          }
+        }
+      }
+    }
+  },
+  "meta:status": "experimental"
+}