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Read: Class 34 Read: 34 - Monetization

  1. To maximize your revenue, consider a flexible monetization strategy that adapts to your audiences and markets.

Sell goods or services through your app

  1. Sell digital goods or services with Google Play's billing system
    • Google Play's billing system makes it easy for users to consistently, securely, and seamlessly purchase your goods and services for your app.
    • Developers who distribute their app through Google Play are required to use Google Play's billing system to sell in-app content.
    • Items that require developers to use Google Play's billing system include the following:
      • Virtual game products
      • App functionality or content
      • Subscription services
      • Cloud software products
  2. Sell physical goods or services with Google Pay
    • Google Pay provides your customers a faster, safer way to pay online, both in apps and wherever contactless payments are accepted
    • Products where we recommend developers use Google Pay include the following:
      • Retail merchandise
      • Physical services
      • One-time membership fees or recurring dues
      • Electronic bill payment

Other app monetization options

  1. Advertising
  2. Paid apps

Best practices for setting your initial monetization strategy

  1. Research other apps in your category
  2. Think about how your app will be used
  3. Make use of natural extensions
  4. Consider your cost structures
  5. Consider your audience
  6. Consider local factors when setting prices

Best practices for optimizing your monetization strategy

  1. Analyze statistics in the Google Play Console: Gain an understanding of your users' purchasing patterns, including statistics on average revenue per paying user and new versus returning buyers.
  2. Understand purchasing behavior with Google Analytics for Firebase: With data on up to 500 in-app events, Google Analytics for Firebase can provide insights into user buying behavior.
  3. Run pricing experiments: Use in-app A/B testing to experiment with different prices and alternative ways to encourage users to take up subscriptions or purchase in-app products.
  4. Offer a sale price: Paid apps can use strikethrough pricing in the Play Console to offer a discounted price for a limited time and encourage more purchases.