diff --git a/generate/config.go b/generate/config.go
index 1cb28d66..98e1c97d 100644
--- a/generate/config.go
+++ b/generate/config.go
@@ -36,6 +36,7 @@ type Config struct {
 	OptionalGenericType string                  `yaml:"optional_generic_type"`
 	StructReferences    bool                    `yaml:"use_struct_references"`
 	Extensions          bool                    `yaml:"use_extensions"`
+	Plugins             Plugins                 `yaml:"plugins"`
 
 	// The directory of the config-file (relative to which all the other paths
 	// are resolved).  Set by ValidateAndFillDefaults.
@@ -44,6 +45,16 @@ type Config struct {
 	pkgPath string
 }
 
+type Plugins struct {
+	FieldTags       []FieldTagPluginConfig `yaml:"field_tags"`
+	fieldTagPlugins []FieldTagPlugin       `yaml:"-"`
+}
+
+type FieldTagPluginConfig struct {
+	Name          string `yaml:"name"`
+	ValueFuncPath string `yaml:"path"`
+}
+
 // A TypeBinding represents a Go type to which genqlient will bind a particular
 // GraphQL type, and is documented further in the [genqlient.yaml docs].
 //
@@ -310,6 +321,16 @@ func (c *Config) ValidateAndFillDefaults(baseDir string) error {
 		return err
 	}
 
+	fieldTagPlugins := make([]FieldTagPlugin, len(c.Plugins.FieldTags))
+	for i, pluginConfig := range c.Plugins.FieldTags {
+		loadedFieldTagFunc, err := LoadFieldTagPlugins(pluginConfig.Name, pluginConfig.ValueFuncPath)
+		if err != nil {
+			return errorf(nil, "unable to load field_tags plugin %v %v: %v", pluginConfig.Name, pluginConfig.ValueFuncPath, err)
+		}
+		fieldTagPlugins[i] = *loadedFieldTagFunc
+	}
+	c.Plugins.fieldTagPlugins = fieldTagPlugins
+
 	return nil
 }
 
diff --git a/generate/plugins.go b/generate/plugins.go
new file mode 100644
index 00000000..589ec334
--- /dev/null
+++ b/generate/plugins.go
@@ -0,0 +1,35 @@
+package generate
+
+import (
+	"fmt"
+	"plugin"
+)
+
+type FieldTagPlugin struct {
+	Name      string
+	ValueFunc func(PluginInput) (*string, error)
+}
+
+type PluginInput struct {
+	GraphQLName string
+	Description string
+}
+
+func LoadFieldTagPlugins(name string, path string) (*FieldTagPlugin, error) {
+	pl, err := plugin.Open(path)
+	if err != nil {
+		return nil, err
+	}
+
+	funcF, err := pl.Lookup("FieldTagPlugin")
+	if err != nil {
+		return nil, err
+	}
+
+	castedFunc, ok := funcF.(func(PluginInput) (*string, error))
+	if !ok {
+		return nil, fmt.Errorf("expected 'func(PluginInput) (string, error)' function, got %T", funcF)
+	}
+
+	return &FieldTagPlugin{Name: name, ValueFunc: castedFunc}, nil
+}
diff --git a/generate/types.go b/generate/types.go
index bb822e7b..76d402a3 100644
--- a/generate/types.go
+++ b/generate/types.go
@@ -390,19 +390,36 @@ func (typ *goStructType) WriteDefinition(w io.Writer, g *generator) error {
 	fmt.Fprintf(w, "type %s struct {\n", typ.GoName)
 	for _, field := range typ.Fields {
 		writeDescription(w, field.Description)
-		jsonTag := `"` + field.JSONName
+		var tags string
+
+		jsonTag := `json:"` + field.JSONName
 		if field.Omitempty {
 			jsonTag += ",omitempty"
 		}
 		jsonTag += `"`
+
 		if field.NeedsMarshaling() {
 			// certain types are handled in our (Un)MarshalJSON (see below)
-			jsonTag = `"-"`
+			jsonTag = `json:"-"`
+		}
+
+		tags = jsonTag
+
+		pluginInput := PluginInput{field.GraphQLName, field.Description}
+		for _, plugin := range typ.Generator.Config.Plugins.fieldTagPlugins {
+			res, err := plugin.ValueFunc(pluginInput)
+			if err != nil {
+				return fmt.Errorf("error running plugin %s on field %s: %w", plugin.Name, field.GoName, err)
+			}
+			if res == nil {
+				continue
+			}
+			tags += fmt.Sprintf(` %s:%q`, plugin.Name, *res)
 		}
+
 		// Note for embedded types field.GoName is "", which produces the code
 		// we want!
-		fmt.Fprintf(w, "\t%s %s `json:%s`\n",
-			field.GoName, field.GoType.Reference(), jsonTag)
+		fmt.Fprintf(w, "\t%s %s `%s`\n", field.GoName, field.GoType.Reference(), tags)
 	}
 	fmt.Fprintf(w, "}\n")