diff --git a/cwms/locations/physical_locations.py b/cwms/locations/physical_locations.py
index 39ad66f0..d703dad6 100644
--- a/cwms/locations/physical_locations.py
+++ b/cwms/locations/physical_locations.py
@@ -128,7 +128,7 @@ def delete_location(
     return api.delete(endpoint, params=params)
 
 
-def store_location(data: JSON) -> None:
+def store_location(data: JSON, fail_if_exists: bool = True) -> None:
     """
     This method is used to store and update location's data through CWMS Data API.
 
@@ -137,6 +137,10 @@ def store_location(data: JSON) -> None:
         data : dict
             A dictionary representing the JSON data to be stored.
             If the `data` value is None, a `ValueError` will be raised.
+        fail_if_exists : bool, optional
+            A boolean value indicating whether to fail if the outlet already exists.
+            Default is True.
+
 
     Returns
     -------
@@ -148,8 +152,8 @@ def store_location(data: JSON) -> None:
         raise ValueError("Storing location requires a JSON data dictionary")
 
     endpoint = "locations"
-
-    return api.post(endpoint, data)
+    params = {"fail-if-exists": fail_if_exists}
+    return api.post(endpoint, data, params=params)
 
 
 def update_location(location_id: str, data: JSON) -> None: