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What Google Learned From Its Quest to Build the Perfect Team
Like most 25-year-olds, Julia Rozovsky wasn’t sure what she wanted to do with her life. She had worked at a consulting firm, but it wasn’t a good match. Then she became a researcher for two professors at Harvard, which was interesting but lonely. Maybe a big corporation would be a better fit. Or perhaps a fast-growing start-up. All she knew for certain was that she wanted to find a job that was more social. ‘‘I wanted to be part of a community, part of something people were building together,’’ she told me. She thought about various opportunities Internet companies, a Ph.D. program but nothing seemed exactly right. So in 2009, she chose the path that allowed her to put off making a decision: She applied to business schools and was accepted by the Yale School of Management.
Yet many of today’s most valuable firms have come to realize that analyzing and improving individual workers a practice known as ‘‘employee performance optimization’’ isn’t enough. As commerce becomes increasingly global and complex, the bulk of modern work is more and more team-based.
In Silicon Valley, software engineers are encouraged to work together, in part because studies show that groups tend to innovate faster, see mistakes more quickly and find better solutions to problems. Studies also show that people working in teams tend to achieve better results and report higher job satisfaction. In a 2015 study, executives said that profitability increases when workers are persuaded to collaborate more. Within companies and conglomerates, as well as in government agencies and schools, teams are now the fundamental unit of organization. If a company wants to outstrip its competitors, it needs to influence not only how people work but also how they work together.
Five years ago, Google — one of the most public proselytizers of how studying workers can transform productivity — became focused on building the perfect team. In the last decade, the tech giant has spent untold millions of dollars measuring nearly every aspect of its employees’ lives.
Google’s People Operations department has scrutinized everything from how frequently particular people eat together (the most productive employees tend to build larger networks by rotating dining companions) to which traits the best managers share (unsurprisingly, good communication and avoiding micromanaging is critical; more shocking, this was news to many Google managers)
In 2012, the company embarked on an initiative — code-named Project Aristotle — to study hundreds of Google’s teams and figure out why some stumbled while others soared. Dubey, a leader of the project, gathered some of the company’s best statisticians, organizational psychologists, sociologists and engineers. He also needed researchers. Rozovsky, by then, had decided that what she wanted to do with her life was study people’s habits and tendencies. After graduating from Yale, she was hired by Google and was soon assigned to Project Aristotle.
As long as everyone got a chance to talk, the team did well. But if only one person or a small group spoke all the time, the collective intelligence declined.’