Create a plan for different target groups, different narratives and different approaches to reach them

## 📋   Description

Help draft this issue with @jessicazartler and start execution on it

## 🎉   Definition of done

- [ ] A pre-draft is made
- [ ] Circled with the community
- [ ] Agreed upon and execution starts

## 🤼‍♂️   Reviewer

@ The entire CCA

## 🔗   Links
