diff --git a/includes/class-newspack.php b/includes/class-newspack.php
index 26aab9a957..47d50e65af 100644
--- a/includes/class-newspack.php
+++ b/includes/class-newspack.php
@@ -235,6 +235,9 @@ private function includes() {
 		// Filter by authors in the Posts page.
 		include_once NEWSPACK_ABSPATH . 'includes/author-filter/class-author-filter.php';
 
+		// Display tags as labels.
+		include_once NEWSPACK_ABSPATH . 'includes/tag-labels/class-tag-labels.php';
+
 		// Load the general Newspack UI front-end styles.
 		include_once NEWSPACK_ABSPATH . 'includes/class-newspack-ui.php';
 		include_once NEWSPACK_ABSPATH . 'includes/class-newspack-ui-icons.php';
diff --git a/includes/tag-labels/class-tag-labels.php b/includes/tag-labels/class-tag-labels.php
new file mode 100644
index 0000000000..68417bf626
--- /dev/null
+++ b/includes/tag-labels/class-tag-labels.php
@@ -0,0 +1,205 @@
+<?php
+/**
+ * Newspack Tag Labels
+ *
+ * @package Newspack
+ */
+
+namespace Newspack;
+
+defined( 'ABSPATH' ) || exit;
+
+/**
+ * Newspack Tag Labels
+ */
+class Tag_Labels {
+
+	/**
+	 * Key names.
+	 */
+	const TAG_LABEL_META_KEY = '_np_label_enabled';
+	const TAG_LABEL_FLAG_META_KEY = '_np_label_flag';
+
+
+	// Helper functions for themes to get arrays of labels and flags.
+	/**
+	 * Given a term, check if labels are enabled for it.
+	 *
+	 * @param WP_Term $term Term to check.
+	 *
+	 * @return bool
+	 */
+	public static function is_tag_label( $term ) {
+		if ( ! $term || ! $term->term_id ) {
+			return false;
+		}
+		return ! empty( get_term_meta( $term->term_id, self::TAG_LABEL_META_KEY, true ) );
+	}
+
+	/**
+	 * Given a term, return the flag (text) of its label and
+	 * the link to the term archive.
+	 *
+	 * Will return null if label isn't enabled for the term.
+	 *
+	 * @param WP_Term $term Term to check.
+	 *
+	 * @return array|null As ['flag' => FLAG_NAME, 'link' => TERM_LINK].
+	 */
+	public static function get_tag_label_for_term( $term ) {
+		if ( ! $term || ! $term->term_id || ! self::is_tag_label( $term ) ) {
+			return null;
+		}
+
+		// A little fancy in case someone wants to give a tag a
+		// falsy label flag.  Empty string still gets default value.
+		$term_label_flag = get_term_meta( $term->term_id, self::TAG_LABEL_FLAG_META_KEY, true );
+		if ( ! isset( $term_label_flag ) || '' === $term_label_flag ) {
+			$term_label_flag = $term->name;
+		}
+
+		$term_label_link = get_term_link( $term->term_id );
+
+		return [
+			'flag' => $term_label_flag,
+			'link' => $term_label_link,
+		];
+	}
+
+	/**
+	 * Given a post ID, grab array of tag labels (if any) for it.
+	 *
+	 * @param int $post_id Post ID.
+	 *
+	 * @return array Elements as ['flag' => FLAG_NAME, 'link' => TERM_LINK].
+	 */
+	public static function get_labels_for_post( $post_id ) {
+		$post_terms = get_the_terms( $post_id, 'post_tag' );
+
+		if ( ! $post_terms ) {
+			return [];
+		}
+
+		return array_filter(
+			array_map(
+				function( $term ) {
+					return self::get_tag_label_for_term( $term );
+				},
+				$post_terms
+			)
+		);
+	}
+
+	/**
+	 * Initialize hooks.
+	 */
+	public static function init() {
+		add_action( 'post_tag_term_edit_form_top', array( __CLASS__, 'enqueue_scripts' ) );
+
+		add_action( 'post_tag_edit_form_fields', [ __CLASS__, 'edit_term' ] );
+		add_action( 'edited_post_tag', [ __CLASS__, 'save_term' ] );
+	}
+
+	/**
+	 * Enqueues js script
+	 *
+	 * @return void
+	 */
+	public static function enqueue_scripts() {
+		wp_enqueue_script(
+			'newspack_tag_labels',
+			Newspack::plugin_url() . '/dist/other-scripts/tag-labels.js',
+			[ 'jquery' ],
+			NEWSPACK_PLUGIN_VERSION,
+			true
+		);
+	}
+
+	/**
+	 * Add term edit fields.
+	 *
+	 * Toggle to determine if the term is a label.
+	 * Also, override for flag (text used on label).
+	 *
+	 * @param WP_Term $term The current WP_Term object.
+	 */
+	public static function edit_term( $term ) {
+		$checkbox_id = self::TAG_LABEL_META_KEY;
+		$is_label = self::is_tag_label( $term );
+
+		$label = self::get_tag_label_for_term( $term );
+		$label_flag  = $label ? $label['flag'] : $term->name;
+
+		$input_label_flag = ( $term->name === $label_flag ) ? '' : $label_flag;
+		?>
+		<tr class="form-field newspack-label-enable term-<?php echo esc_attr( self::TAG_LABEL_META_KEY ); ?>-wrap">
+			<th scope="row"><label for="<?php echo esc_attr( $checkbox_id ); ?>"><?php esc_html_e( 'Display as label', 'newspack-plugin' ); ?></label></th>
+			<td>
+				<input
+					aria-describedby="<?php echo esc_attr( self::TAG_LABEL_META_KEY ); ?>-description"
+					type="checkbox"
+					name="<?php echo esc_attr( $checkbox_id ); ?>"
+					value="true"
+					<?php
+						checked( $is_label, true );
+					?>
+				>
+				<p class="description" id="<?php echo esc_attr( self::TAG_LABEL_META_KEY ); ?>-description">
+					<?php echo esc_html__( 'Show this tag as a highlighted label wherever posts are displayed.', 'newspack-plugin' ); ?>
+				</p>
+			</td>
+		</tr>
+		<tr class="form-field newspack-label-setting term-<?php echo esc_attr( self::TAG_LABEL_FLAG_META_KEY ); ?>-wrap"<?php echo $is_label ? '' : ' style="display: none;"'; ?>>
+			<th scope="row"><label for="<?php echo esc_attr( self::TAG_LABEL_FLAG_META_KEY ); ?>"><?php esc_html_e( 'Label text', 'newspack-plugin' ); ?></label></th>
+			<td>
+				<input
+					aria-describedby="<?php echo esc_attr( self::TAG_LABEL_FLAG_META_KEY ); ?>-description"
+					type="text"
+					name="<?php echo esc_attr( self::TAG_LABEL_FLAG_META_KEY ); ?>"
+					placeholder="<?php echo esc_attr( $term->name ); ?>"
+					value="<?php echo esc_attr( $input_label_flag ); ?>"
+					<?php
+					if ( ! $is_label ) {
+						echo ' disabled'; }
+					?>
+				>
+				<p class="description" id="<?php echo esc_attr( self::TAG_LABEL_FLAG_META_KEY ); ?>-description">
+					<?php echo esc_html__( 'Custom text to display instead of the tag name.', 'newspack-plugin' ); ?>
+				</p>
+			</td>
+		</tr>
+		<?php
+	}
+
+	/**
+	 * Store our custom term meta when term is saved
+	 *
+	 * @param int $term_id Term ID.
+	 */
+	public static function save_term( $term_id ) {
+
+		// See wp-admin/edit-tag-form.php for where this is set.
+		check_admin_referer( 'update-tag_' . $term_id );
+
+		if ( ! current_user_can( 'edit_term', $term_id ) ) {
+			return;
+		}
+
+		// Save label data if label is enabled; otherwise kill it.
+		if ( ! empty( $_POST[ self::TAG_LABEL_META_KEY ] ) ) {
+			update_term_meta( $term_id, self::TAG_LABEL_META_KEY, true );
+
+			// Save falsy values other than empty string in case someone wants a flag of '0' or something.
+			if ( isset( $_POST[ self::TAG_LABEL_FLAG_META_KEY ] ) && $_POST[ self::TAG_LABEL_FLAG_META_KEY ] !== '' ) {
+				update_term_meta( $term_id, self::TAG_LABEL_FLAG_META_KEY, sanitize_text_field( wp_unslash( $_POST[ self::TAG_LABEL_FLAG_META_KEY ] ) ) );
+			} else {
+				delete_term_meta( $term_id, self::TAG_LABEL_FLAG_META_KEY );
+			}
+		} else {
+			delete_term_meta( $term_id, self::TAG_LABEL_META_KEY );
+			delete_term_meta( $term_id, self::TAG_LABEL_FLAG_META_KEY );
+		}
+	}
+}
+
+Tag_Labels::init();
diff --git a/src/other-scripts/tag-labels/index.js b/src/other-scripts/tag-labels/index.js
new file mode 100644
index 0000000000..c320a2fc06
--- /dev/null
+++ b/src/other-scripts/tag-labels/index.js
@@ -0,0 +1,22 @@
+/* globals jQuery */
+
+( function ( $ ) {
+	function toggleLabelSetting() {
+		const checkbox = $( '.newspack-label-enable input[type="checkbox"]' );
+		const labelSettingRow = $( '.newspack-label-setting' );
+
+		if ( checkbox.is( ':checked' ) ) {
+			labelSettingRow.show();
+			labelSettingRow.find( 'input' ).prop( 'disabled', false );
+		} else {
+			labelSettingRow.hide();
+			labelSettingRow.find( 'input' ).prop( 'disabled', true );
+		}
+	}
+
+	// Set initial state on page load.
+	toggleLabelSetting();
+
+	// Update on checkbox change.
+	$( '.newspack-label-enable input[type="checkbox"]' ).on( 'change', toggleLabelSetting );
+} )( jQuery );