Data_Descriptions.txt

Data Dictionary

Customer details:

CustomerID: Unique customer ID
ProdTaken: Whether the customer has purchased a package or not (0: No, 1: Yes)
Age: Age of customer
TypeofContact: How customer was contacted (Company Invited or Self Inquiry)
CityTier: City tier depends on the development of a city, population, facilities, and living standards. The categories are ordered i.e. Tier 1 > Tier 2 > Tier 3. It's the city the customer lives in.
Occupation: Occupation of customer
Gender: Gender of customer
NumberOfPersonVisiting: Total number of persons planning to take the trip with the customer
PreferredPropertyStar: Preferred hotel property rating by customer
MaritalStatus: Marital status of customer
NumberOfTrips: Average number of trips in a year by customer
Passport: The customer has a passport or not (0: No, 1: Yes)
OwnCar: Whether the customers own a car or not (0: No, 1: Yes)
NumberOfChildrenVisiting: Total number of children with age less than 5 planning to take the trip with the customer
Designation: Designation of the customer in the current organization
MonthlyIncome: Gross monthly income of the customer

Customer interaction data: 

PitchSatisfactionScore: Sales pitch satisfaction score
ProductPitched: Product pitched by the salesperson
NumberOfFollowups: Total number of follow-ups has been done by the salesperson after the sales pitch
DurationOfPitch: Duration of the pitch by a salesperson to the customer