A modern, polished public service website that helps Nevada voters understand the three gubernatorial candidates through layered information architecture: quick summaries for casual voters, deep analysis for engaged citizens. The site covers both the Democratic primary (Ford vs Hill) and the general election.
Editorial Approach: Analytical but fair. We provide context and help voters understand implications while presenting all perspectives honestly. Claims are sourced, contradictions are acknowledged, and complexity is respected.
| Candidate | Party | Current Role | Core Identity |
|---|---|---|---|
| Joe Lombardo | Republican | Governor (Incumbent) | "The Veto Governor" - Former Sheriff, Law & Order, Corporate Statist |
| Aaron Ford | Democrat | Attorney General | "The System Operator" - Trial lawyer ties, litigation-as-policy, Reid Machine inheritor |
| Alexis Hill | Democrat | Washoe County Commission Chair | "The Technocratic Progressive" - Tax reformer, anti-corporate subsidies, institutionalist |
- Candidate photo, name, party
- One-sentence description
- 3 key positions (icons)
- "Learn more" buttons
- Side-by-side issue comparison table
- Key facts at a glance
- Major endorsements
- Quick contradiction summary
- Full biography with context
- Complete voting/veto record
- Financial forensics
- Source-linked claims
- Timeline of positions
/
├── index.html # Landing page with all three candidates
├── candidates/
│ ├── lombardo.html # Lombardo deep dive
│ ├── ford.html # Ford deep dive
│ └── hill.html # Hill deep dive
├── compare/
│ ├── index.html # Interactive comparison tool
│ ├── primary.html # Ford vs Hill comparison
│ └── issues/
│ ├── housing.html
│ ├── economy.html
│ ├── crime.html
│ ├── education.html
│ ├── healthcare.html
│ ├── taxes.html
│ ├── immigration.html
│ ├── guns.html
│ ├── environment.html
│ ├── transparency.html
│ └── abortion.html
├── money/
│ └── index.html # Campaign finance explorer
├── about.html # Methodology, sources, team
└── assets/
├── css/
├── js/
└── images/
For each policy domain, we present:
What's the Nevada-specific context? Why does this issue matter here more than elsewhere?
| Aspect | Lombardo | Ford | Hill |
|---|---|---|---|
| Stated Position | Quote/platform | Quote/platform | Quote/platform |
| Actual Record | Votes/vetoes | Legislation/litigation | Votes/actions |
| Key Actions | Specific examples | Specific examples | Specific examples |
| Who Benefits | Analysis | Analysis | Analysis |
For each candidate, honestly present:
- Where their actions diverge from rhetoric
- Where they've changed positions (with context for why)
- What their opponents say vs. what evidence shows
Every claim linked to primary documentation
Nevada Context: Highest eviction rates in nation, Las Vegas housing crisis, corporate landlord consolidation
| Candidate | Position | Key Action | Contradiction |
|---|---|---|---|
| Lombardo | Free market, no rent control | Vetoed SB335, AB486, AB44 | Chief of Staff is former corporate housing lobbyist; $25M+ from Bigelow (Budget Suites) |
| Ford | Anti-price fixing, sued algorithmic rent software | AB44 vetoed by Lombardo | Trial lawyer donors benefit from housing litigation |
| Hill | Supports rent caps | Votes for developer projects | Takes realtor PAC money; developers Locus/Lepori fund her |
Nevada Context: Highest unemployment rate in nation (5.3-5.6%), tourism dependency, diversification attempts
| Candidate | Position | Key Action | Contradiction |
|---|---|---|---|
| Lombardo | "The Nevada Way" - business friendly | $380M A's stadium, $330M Tesla abatement | "Free market" rhetoric vs. massive corporate subsidies |
| Ford | Diversification, worker protections | Commerce Tax support | Corporate defense attorney background at Weil Gotshal |
| Hill | End corporate subsidies, margin tax | Anti-Tesla tax breaks | Local developer relationships |
Nevada Context: AB 236 criminal justice reform debate, Strip safety, 1 October legacy
| Candidate | Position | Key Action | Contradiction |
|---|---|---|---|
| Lombardo | Repeal AB 236, law & order | Resort Corridor Court, crime bill | $19M in civil rights settlements under his LVMPD tenure |
| Ford | Justice reinvestment, reform | AB 236 architect | Pivoting to "support law enforcement" messaging |
| Hill | Administrative efficiency | Voted FOR camping ban (with Republican dissent) | "Progressive" but criminalizes homelessness |
Nevada Context: 48th in per-pupil funding, school choice debates, teacher shortages
| Candidate | Position | Key Action | Contradiction |
|---|---|---|---|
| Lombardo | School choice, charter expansion | $2B K-12 increase, $38M charter raises | "Schools Over Stadiums" - $380M for stadium instead |
| Ford | Public school funding, sued DOE | Ph.D. in Educational Administration | SB555 scholarship tax credits (Republican priority) |
| Hill | Fund public schools | Supports tax reform for education | Library tax failed at ballot |
Nevada Context: Opioid crisis devastation, rural access gaps, Medicaid expansion
| Candidate | Position | Key Action | Contradiction |
|---|---|---|---|
| Lombardo | Defended Medicaid work requirements | Vetoed gender-affirming care protections | Signed SB131 abortion protections |
| Ford | Opioid settlement champion ($1.1B) | Defended ACA | Outside counsel fees to donor firms |
| Hill | Healthcare access | County-level health initiatives | Limited state-level record |
Nevada Context: No income tax, gaming-dependent, structural underfunding
| Candidate | Position | Key Action | Contradiction |
|---|---|---|---|
| Lombardo | Low tax, no new revenue | Massive corporate tax breaks | Not "low tax" for billionaires |
| Ford | Maintain Commerce Tax | Film/scholarship tax credits | Supports targeted breaks |
| Hill | Margin tax proposal | Explicit tax reform platform | 2014 margin tax failed 79-21 |
Nevada Context: Sanctuary city debates, workforce needs, federal friction
| Candidate | Position | Key Action | Contradiction |
|---|---|---|---|
| Lombardo | Anti-sanctuary, federal cooperation | Blamed Ford for sanctuary designation | Soft MAGA approach |
| Ford | 2017: Co-sponsored sanctuary legislation; 2025: "I do not support sanctuary policies" | Model immigration policies | Complete position reversal |
| Hill | Democratic platform alignment | Limited local authority | No major controversy |
Nevada Context: 1 October mass shooting, tourism safety, 70% support for some regulations
| Candidate | Position | Key Action | Contradiction |
|---|---|---|---|
| Lombardo | 2A defender | Vetoed AB105, AB245, SB89 | Was Sheriff during 1 October |
| Ford | Gun safety, background checks | Supports regulations | No major contradiction |
| Hill | Gun safety | Democratic platform | Limited record |
Nevada Context: Colorado River crisis, Lake Mead, lithium mining
| Candidate | Position | Key Action | Contradiction |
|---|---|---|---|
| Lombardo | Development-friendly | Tesla/mining support | Environmental regulations vetoed |
| Ford | Climate litigation | Joined climate lawsuits | No major record |
| Hill | Tahoe preservation | Environmental background | Supports density that impacts environment |
Nevada Context: Dark money growth, open records battles, ethics commission
| Candidate | Position | Key Action | Contradiction |
|---|---|---|---|
| Lombardo | Claims transparency | Service First Fund dark money, sued to hide emails, vetoed SB60 | Badge Gate ethics violation |
| Ford | Anti-corruption | Consumer protection focus | AGA trips ($140K+), CFJ donor loop |
| Hill | Open government | Election certification | Restricted public comment |
Nevada Context: Codified in state constitution, but national pressures
| Candidate | Position | Key Action | Contradiction |
|---|---|---|---|
| Lombardo | "Pro-life" personally, signed protections | Signed SB131 | Rhetoric vs. action |
| Ford | Pro-choice | Consistent | No contradiction |
| Hill | Pro-choice | Democratic platform | No contradiction |
For each candidate, we present a balanced "Steelman vs. Challenge" section:
## [Candidate Name]: The Full Picture
### The Strongest Case FOR [Candidate]
[Present the best arguments for this candidate, fairly stated]
### The Strongest Case AGAINST [Candidate]
[Present the most legitimate criticisms, fairly stated]
### The Key Contradictions
1. [Says X, but did Y]
2. [Claims to be X, but funded by Y]
3. [Position changed from X to Y because...]
### What Their Opponents Say (vs. Evidence)
| Attack | Evidence Level | Context |
|--------|---------------|---------|
| "[Attack claim]" | Strong/Weak/Mixed | [Reality check] |
- Photo, basic bio
- Key stats
- Quick summary
- Where they came from
- Formative experiences
- What shaped their worldview
- Timeline visualization
- Key positions held
- Major accomplishments
- Issue-by-issue breakdown
- Votes/vetoes/litigation
- Linked to sources
- Top donor visualization
- Industry breakdown
- Conflict analysis
- Dark money where applicable
- Key allies
- Institutional support
- Political machine connections
- Notable adversaries
- Steelman + challenges
- Position evolution
- Evidence-based analysis
- Path to victory
- Key demographics
- Vulnerabilities
Color Palette:
- Primary: Deep navy (#1a365d) - trustworthy, serious
- Accent: Nevada gold (#d69e2e) - state pride
- Neutral: Warm grays for readability
- Candidate colors (optional, subtle):
- Lombardo: Muted red
- Ford: Muted blue
- Hill: Muted teal
Typography:
- Headlines: Modern serif (e.g., Merriweather, Playfair Display)
- Body: Clean sans-serif (e.g., Inter, Source Sans Pro)
- Data: Monospace for numbers
Design Principles:
- Mobile-first responsive
- High contrast for accessibility
- Clear visual hierarchy
- Generous whitespace
- Source links always visible
-
Comparison Tool
- Select 2-3 candidates
- Choose issues to compare
- Side-by-side cards
-
Issue Explorer
- Filter by domain
- See all three positions
- Link to sources
-
Money Flow Visualization
- Donor categories
- Contribution amounts
- Potential conflicts
-
Timeline View
- Career milestones
- Position changes
- Key votes/actions
Option A: Static Site (Recommended)
- Next.js or Astro for static generation
- Tailwind CSS for styling
- Simple hosting (Vercel, Netlify)
- Markdown/MDX for content
- Lightweight interactivity with vanilla JS or Alpine.js
Option B: Pure HTML/CSS/JS
- No build process
- Easier to maintain long-term
- Can still be polished and modern
- Good for archival purposes
- < 3 second load time
- Works without JavaScript for core content
- Accessible (WCAG 2.1 AA)
- Print-friendly candidate pages
- Homepage with all three candidates
- Individual candidate pages with biography and key positions
- Basic issue comparison page
- Mobile-responsive design
- Full issue breakdown pages (11 issues)
- Campaign finance visualization
- Contradiction analysis sections
- Primary comparison (Ford vs Hill)
- Interactive comparison tool
- Timeline visualizations
- Source explorer
- Share/embed functionality
-
Sourcing
- Every factual claim linked to primary source
- Preference for official records, court documents, financial disclosures
- News sources used for context, not sole evidence
- Partisan sources clearly labeled
-
Fairness
- Each candidate gets same structural treatment
- Contradictions identified for all, not selectively
- Steelman arguments presented honestly
- Updates applied equally
-
Analysis
- Clearly labeled as analysis vs. fact
- Multiple interpretations acknowledged
- Methodology explained
- Open to correction
- An endorsement
- A prediction
- A complete record (we link to fuller sources)
- Immune to bias (we try to be transparent about limitations)
The site should help Democratic primary voters understand:
| Dimension | Ford | Hill |
|---|---|---|
| Experience | Statewide (AG, State Senate) | Local (County Commission) |
| Electability | Polls tied with Lombardo | Untested statewide |
| Economic Platform | Moderate/transactional | Bold/risky (margin tax) |
| Machine Support | Reid Machine, unions, trial lawyers | Insurgent, limited backing |
| Vulnerability | IRS liens, donor conflicts, AB 236 | Developer ties, tax history |
-
Information Quality
- Accuracy of claims
- Depth of sourcing
- Balanced coverage
-
User Engagement
- Time on site
- Pages per session
- Return visits
-
Public Service
- Shared by voters
- Cited by journalists
- Useful for civic education
- Set up project structure and build system
- Create design system (colors, typography, components)
- Build homepage with candidate cards
- Create individual candidate page template
- Populate Lombardo page (most data available)
- Populate Ford page
- Populate Hill page
- Build issue comparison framework
- Create first 3 issue deep-dives (Housing, Crime, Economy)
- Build campaign finance visualization
- Complete remaining issue pages
- Build interactive comparison tool
- Add primary comparison section
- Polish, test, deploy